Direct Marketing – How Can I Make a Killing With Information Products?

If you want to create a lasting business, where you control your destiny, your work hours, and your level of income based on effort, then direct marketing information products is for you. Selling nothing more than ideas in paper and ink, you can create a business empire that will bring in more money than you could ever make with your day job. Read on to find out more.

The key to finding a blockbuster product is to create a lot of them. Even the biggest names in direct marketing only hit home runs about 30% of the time. A good rule of thumb for the success of information products is that out of 10 products, 1-2 will be home runs, 5 will be mediocre, and 3-4 will complete failures. That means that you need to get out there and develop a lot of products. Sure it’s possible that your first product will be a hit right out of the gate, but most-likely it will take you awhile before you find that hot seller.

Once you find your winners, put all of your efforts into marketing them. Fail fast and drop the losers quickly. It is nothing personal, it’s business. Your market does not care how much time you spent on a product. If they don’t like it, they won’t buy it. Drop the losers and let the winners run.

Find or create a system for creating information products quickly. As I said before, you need to fail fast and you need to get as many products to market as you can so your customer will vote with their wallets. Only improve the products that are selling. There is no point in tweaking a product that no one is buying. Use your time wisely and once you have that golden product, use direct marketing to capture your audience and sell that product from every angle you can find. You will be smiling all the way to the bank, but first you are going to have to put in a lot of hard work.

Joshua Black is an on-line infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed. He is the developer of the Ultimate Information Product Report. This is a 34-page report that gives you all of the information and free software you need to create and sell your own information product and start generating serious cash in as little as 5 days.

Top 3 Marketing Techniques

It is every work at home entrepreneur’s nightmare;”How do I market my home based business”The internet can be a very complicated and often daunting place when you are a work-alone entrepreneur, you have no-one to bounce your ideas off and it can be quite an isolated career. This is all the more reason why you want to see your home business succeed! Marketing any business requires knowledge of the consumer. In what ways can you utilize the internet (amongst other means) to find out about your customers and your work at home business? It is this very question that has led to the Top 3 Marketing Techniques (not to be confused with off page SEO) of your home based business.EMAILThe world is moving at a very fast pace, but what medium has stayed the same throughout the years!? Email marketing is still the most potent of viral marketing options when you have something worth marketing! Unlike social networking, emails will only be forwarded; A) To Friends, Family and Colleagues and B) If it is something worth sharing!If you can come up with an email campaign that is content rich, informative and genuinely helpful then you are a fair way along on the road to success with email marketing. There is a 70% greater click through rate with email marketing than any other and who knows…your next publication could be one of the few that make it around the world!SURVEYSIt may not sound like a groundbreaking work at home technique to drive people to your site, but try and think about surveying in all its variations and potential. Ever noticed how the people that stop you in the street make a lasting impression (be it good or bad!) and at the end of the survey, try to sell you something? I know, it’s annoying but it clearly demonstrates the advantage of social compliance. The survey gives an authoritative position and people are more likely to engage, trust and listen to a complete stranger if it is in the guise of a survey. “They care about my opinion…so it must be good!”People like to be listened to and they often aren’t. Using surveys to give the people a voice will credit your home business with a degree of authority in the active community your niche operates within.Now, do this online and you can not only generate a huge interest by offering a small reward for the completed survey from customers and affiliate marketers alike…but you can also drive a significant amount of very targeted, informed and optimistic traffic to your website.Once all is said and done…you will have a nice database of opinions too!DIRECT MAILDirect mail does not have to be boring or as expensive as you think! In light of recent economical turmoil many mailing specialists are offering a very good discount on their ‘own image’ direct mail services for work at home and small businesses. Put simply, a direct mail marketing campaign could end up costing you around the same…if not less…than a ppc campaign with google. Now, bare in mind with a search engine it is fluid…you may not be the choice forever and equally, 6 months down the line who did click the ad will not remember you. A postcard size Direct Mail however, will give your work at home audience more information than a search engine result summary…it can be put to one side for constant reference…and it can quite effectively drive a healthy amount of traffic to your website or home business phone line.A key point to remember is to attract the attention of the reader and not SELL THEM! Selling should be done at the other end be it on the website or over the phone. I for one, purely because I know better, almost always dispose of Direct Mail that sells me something in the blink of eyelid. Direct Mail that gives me an opportunity to find out more and that promises a profession service…almost always gets a read!Why not link all Top 3 Marketing Techniques together in next months marketing campaign!?These marketing techniques have stood the test of time and as such, remain a valid alternative to reach those who you would not normally attract through pay-par-click, on/offline advertisements and social networks.Everyone knows it’s about quality customers…not necessarily quantity (although both would be nice!)…Work at Home

Are You Making These Three Twitter Marketing Mistakes?

Internet marketers have flocked to Twitter in droves. Twitter offers a unique real time platform for Internet marketers, but many find they are getting poor results. Those poor results are usually from one or all of these three Twitter marketing mistakes.

Mistake 1 – Bombarding Twitter followers with nothing but marketing messages.

Twitter is basically a social network. If all you do is sell, sell, sell you’ll likely get poor results. Think of Twitter as a gathering or party. If you’re like that joke we see in the movies all the time, the life insurance salesman selling people right after he shakes hands with them, you are not going to get your marketing messages heard.

Take the time to get to know people. Why? Because people buy from other people they know, like, and trust. That’s an old sales adage from before there even was an Internet. If all you do is sell without getting to know people first you’ll become a Twitter outcast and no one at all will pay any attention to your Tweets.

Mistake 2 – Sending a spammy auto-follow direct message to all who follow you.

The services that have sprung up around Twitter allow you to send an auto-follow direct message, by email, easily. Many people use this function to send people to an offer page they may have. But there is one problem. You don’t know why the person who just followed you did so. It may be because you tweeted about something personal, because they live near you, or they like the same sports team as you. You can’t assume everyone that follows you might be interested in what you are selling. Get to know them first.

Use the direct messages sparingly. Usually an open @ reply inside Twitter will work for most communication. Save the direct messages for things you discover about your followers as you go along, like responses of a personal nature, solutions you can provide to a follower’s specific problems, and the like.

Mistake 3 – Treating your Twitter account like an email list.

You’ll see big marketing gurus who have 60,000 Twitter followers but only follow a handful. That’s OK if you’re Seth Godin, Joel Comm, or some other well known Internet Marketer who can send an email blast and instantly get hundreds or even thousands of followers. If not, you’re going to have to follow some other people with similar interests.

Use the Twitter search to find people with similar interests. Once you’ve followed some of those people, many will have followed you. Follow some of their followers. Many of them will follow you. Just doing this simple thing repeatedly will build up a group of people who just might actually be interested in what you have to say.

So now you know three reasons your Twitter marketing may be failing. If you avoid these three mistakes, and actually get to know your Twitter followers as people instead of dollar signs you’ll be on your way to understanding how best to use Twitter in your internet marketing.