Direct Mail Postcard Marketing Tips

Direct mail has been a powerful way to get your message in front of people for many decades. In this article we will take a look at a few direct mail postcard marketing tips.

1. Choose a reputable vendor to print your postcards. If you are working in a business opportunity that suggests a vendor it is probably worth paying a little bit more to them, that it would be to cut corners and find someone yourself.

2. Pay attention to the offer on your postcard. Although you do pay for every square inch of your postcard it needs to be easy to read and feature your offer front and center.

You have a couple of seconds to get someone’s attention and the offer should be what their eyes are drawn to. One good thing about direct mail postcard marketing is you know almost instantly whether you have hit upon a good design or not based on the results it gets.

3. Although email marketing is free direct mail postcard marketing is still fairly inexpensive. Based on this fact you should plan on multiple mailings as people need to see an offer several times before they act on it.

4. Include a link to a landing page where you can capture your prospects contact information and follow up for free for many years to come. You do this by using an autoresponder and it allows you to further promote your product or program to them via their email.

This is several direct mail postcard marketing tips that will help your next campaign be more successful.

The Secret to Good Marketing

How’s It Going?

In my typical day I hear this question a lot. I ask it a lot. Or a question much like it…

‘How ya’ doing?’

My dad was an old cowboy. He says ‘Howdy’ a lot. So do I. Regardless of the question the answer is much like it.

‘Fine.’

It’s not really an answer because it’s not really a question. We are not really inquiring about someone’s wellbeing. So we are not given an adequate answer. It is simply a thoughtless greeting.

Unfortunately it is much like this in our approach to business. This can be especially true in the network marketing industry. We are in such a hurry telling someone what we want them to do that we forget to find out what they want.

Think about how we make friends. The ones who ultimately are the closest to us are those who show the most interest in us. And they are the ones in whom we show genuine interest.

We have all known people that show very little interest in us but are quick to talk about themselves. They suck the life out of us. We tend to avoid them when we can. It is the reason most of us have caller ID. But when someone shows a deep interest in us… wants to listen to us…

We want that person in our lives.

Good Marketing Is Like a Friendship

We build good friendships by giving. Good marketing is the same way.

A sales pitch is similar to those people who always want to talk about themselves. They are in the relationship for what they can get out of it. A sales pitch does the same thing. It communicates what is in this whole transaction for the salesperson.

A sales pitch is nothing but you telling someone else what you want them to do.

But good marketing is telling someone else what is in it for them. Just like a good friend begins by listening to the other person… good marketing begins by listening.

However in marketing we do not have direct exposure to all of our potential clients. So we have to do our research. We have to know our market and our prospective clients.

Put very simply we need to walk in our potential clients’ shoes. We need to know how they think… what problems they have… what they really want. Just like listening to a friend we need to listen to the needs of our prospects.

Instead of focusing on ‘getting the sale’ focus on getting good information about your prospects. Picture them living their lives. Understand what problems they want to solve. Get a feel for what they are looking for.

Is That How We Do It?

For those of us in direct sales – that includes network marketing – we often fail miserably at this point. Usually we have absolutely no regard for what our prospect really wants. We are so concerned with convincing them to sign on the dotted line that we don’t hear a word they say.

It is all about overcoming objections and moving the client to see things the way we see them. The goal is getting them to act – buy a product or join an organization. We think the main thing is our products or our opportunity. But this misses one crucial point.

The prospect is the most important part of the whole thing.

People don’t buy because you want them to. People buy because of what they want. They have problems they need to solve. So they buy products and services because they want to solve these problems.

Good marketing uncovers these problems and offers genuine solutions. It doesn’t presuppose the problems. It discovers them by listening – researching.

Often people in direct sales make the mistake of being like the person others avoid. They talk on and on about how great the product or opportunity is. But they never stop talking long enough to hear what the customer is saying.

Let your marketing listen for you. Take the time to discover what your customers (prospects) really want. Understand their problems. Then offer genuine solutions the way a listening friend would help you.

Are You Making These Three Twitter Marketing Mistakes?

Internet marketers have flocked to Twitter in droves. Twitter offers a unique real time platform for Internet marketers, but many find they are getting poor results. Those poor results are usually from one or all of these three Twitter marketing mistakes.

Mistake 1 – Bombarding Twitter followers with nothing but marketing messages.

Twitter is basically a social network. If all you do is sell, sell, sell you’ll likely get poor results. Think of Twitter as a gathering or party. If you’re like that joke we see in the movies all the time, the life insurance salesman selling people right after he shakes hands with them, you are not going to get your marketing messages heard.

Take the time to get to know people. Why? Because people buy from other people they know, like, and trust. That’s an old sales adage from before there even was an Internet. If all you do is sell without getting to know people first you’ll become a Twitter outcast and no one at all will pay any attention to your Tweets.

Mistake 2 – Sending a spammy auto-follow direct message to all who follow you.

The services that have sprung up around Twitter allow you to send an auto-follow direct message, by email, easily. Many people use this function to send people to an offer page they may have. But there is one problem. You don’t know why the person who just followed you did so. It may be because you tweeted about something personal, because they live near you, or they like the same sports team as you. You can’t assume everyone that follows you might be interested in what you are selling. Get to know them first.

Use the direct messages sparingly. Usually an open @ reply inside Twitter will work for most communication. Save the direct messages for things you discover about your followers as you go along, like responses of a personal nature, solutions you can provide to a follower’s specific problems, and the like.

Mistake 3 – Treating your Twitter account like an email list.

You’ll see big marketing gurus who have 60,000 Twitter followers but only follow a handful. That’s OK if you’re Seth Godin, Joel Comm, or some other well known Internet Marketer who can send an email blast and instantly get hundreds or even thousands of followers. If not, you’re going to have to follow some other people with similar interests.

Use the Twitter search to find people with similar interests. Once you’ve followed some of those people, many will have followed you. Follow some of their followers. Many of them will follow you. Just doing this simple thing repeatedly will build up a group of people who just might actually be interested in what you have to say.

So now you know three reasons your Twitter marketing may be failing. If you avoid these three mistakes, and actually get to know your Twitter followers as people instead of dollar signs you’ll be on your way to understanding how best to use Twitter in your internet marketing.