Direct Sellers: Street Credentials Mean Something

Direct selling has been around for a very long time – the reason for this is the fact that direct sellers use word of mouth to promote their products and get sales, and most marketers know that word of mouth marketing continues to be one of the best ways to market a product or service.

Nowadays, direct sellers can utilize a lot of resources in getting prospects, generating leads, and increasing their sales. Social media is one of those resources, as it’s an excellent way to do some market research, engage with prospective customers, and participate in discussions.

It’s not a good idea to just jump into social media without knowing exactly what to do, however. Even if you’ve been using Facebook or Twitter for years now, using social media for your direct selling business is still very different from interacting with your friends on Facebook or tweeting personal stuff on Twitter. There’s more to it than that.

If you really want to be successful in using social media for your business, consulting with an expert would be very helpful. This is someone who can really guide you step-by-step through the process so you don’t end up floundering along and uncertain of what you’re doing.

The problem nowadays is the fact that so many people call themselves “experts” or “gurus” without really being one. There’s a huge difference between a true expert and someone who just calls themselves that.
So how do you find the real expert? How do you differentiate between someone who really knows what they’re doing and someone who’s all talk?

1. Knowledge

For someone to position themselves an “expert” in their field means that they have excellent working knowledge of the industry and the work required of it. They should be knowledgeable enough to be able to explain to someone who’s not involved in the industry – if they frequently use jargon and other industry terms, they may be just spouting off and trying to sound knowledgeable even if they aren’t.

Also, they should know the limits of their knowledge – if they don’t know something, they should willingly admit it. But typically, even if they don’t exactly know something, they know a way to get the information for you.

2. Experience

Experience is also a critical factor. You cannot call yourself an expert without having prior experience in your particular niche or industry. A true expert would have working experience on the field, and can give you evidence of their performance. For example, a social media expert should be able to give you the results of what they did for a business – you should clearly see an improvement in how the business is doing. Otherwise, if they cannot show you any results, then they really shouldn’t call themselves experts.

3. Problem Solver

A real expert isn’t one who will panic when problems arise. They should be able to stay calm and figure out how to solve the problem in a rational manner. They’re the go-to person for any problems encountered. They should be able to make quick decisions based on their knowledge and experience, and guide you in the right direction.

4. Commitment

A true expert is one who is committed to the work they do and continues to learn whatever they can about their field of interest. They aren’t simply stagnant about their knowledge, but they are continually enthusiastic about learning more about their niche. They aren’t forced into doing what they do – they are simply passionate and committed about it.

5. Networking

A real expert is someone who knows how to network with their peers and knows the value of connections. After all, they wouldn’t be experts if no one acknowledges their knowledge and experience on a particular niche.

6. Authentic

Experts are authentic people. They don’t need to scam you in order to sell their services. They practice what they preach, and they’re confident in their abilities. They don’t have to push their expertise on people, because people are already approaching them to learn more.

As a direct seller, make sure that you approach a true expert, not someone who just claims to be an expert but doesn’t have the street credentials to prove it. This is someone who’s willing to take you by the hand and show you what they know without having to make up stories. Don’t fall for just anyone who puts guru or expert at the end of their title. Find the real expert who can really deliver.

Extra Retirement Income in Affiliate Marketing – How Should I Start?

Most people end up researching affiliate marketing as a result of reading about making money online. It is a viable choice for Baby Boomers who want to make some extra retirement income to supplement pensions, Social Security, IRA and/or 401Ks. This article will explore some of the directions investigate when deciding where to begin.

One interesting area a retiree might explore and would function as an introduction to affiliate marketing is called niche stores. This means becoming an an affiliate to one of the well-known online sales organizations, like eBay or Amazon. What you do is choose one very specific area, or niche to promote, like a piece of sports equipment, or a specialized hobby. You create a website with very specific background information and targeted advice. Once this website is built, then follow specific procedures to sign up with a company and through “Internet magic” a live feed appears on the website showing what is available for sale. By exploring this type of marketing, you learn about build a web page, and how to optimize it to get search engines to find you page. Eventually you learn how use key words to write articles and blogs to attract customers.

Another aspect of Affiliate Marketing for creating extra retirement income to investigate is the more risky Pay Per Click (PPC)advertising. For this you should have some disposable income to start out with. In a nutshell, PPC is learning how to write and place those ads found on the right hand side of search engine results. Find a product that has an affiliate program that pays a commission if someone you direct to their site buys anything. You invest money to place the ad; you get paid back for anyone who clicks on that ad. The risk is in hoping more is earned from clicking than was paid out to begin with. You learn about researching a product and keywords when pursuing this track of affiliate marketing.

A final way to look into affiliate marketing is to take an affiliate marketing training course. There are a bunch out there. For a retiree, with no background in marketing, a program that simplifies the whole process and can break it down into spelled out steps or and outline would probably work best. Exactly what to do at step one is described, hopefully with videos and pictures, and then what to do next Anything that is advertised by a certain number of days needs to be considered steps, one step may take one day or may take several days depending on individual learning curves. These system generally teach article marketing where a product is chosen that pays affiliate commission and a campaign is created with articles, blogs, forums and optional websites.

This is a simplified review of three viable directions to pursue once the decision was made to explore affiliate marketing as a way to earn extra retirement income. Please be aware that not one of these is a breeze to learn, all take time, and commitment and a willingness to study something new and different. Riches will not be made in days or even weeks. But in time, these should bring in some extra income for the retiree. Before choosing any direction it is imperative to fully research the product, the credentials of the author and find some believable testimonials.

What are the top 5 surf brands in the world?

It seems like surfing has checked all the marks to be called an activity that is considered a timeless classic.

Even today, surfing still remains relevant, all thanks to the companies that pioneered the modern-day surfing scene way back in the late 1960s onwards. Today some of those OG brands are still operating and innovating, making the surfing scene much more exciting each year.

These brands that define surfing today needs to get a highlight in a paragraph or two to briefly showcase their origins, their mission, their passion, their innovations, and their continued dedication to improve surfing for all the surfers around the world. Here are the top 5 surf brands in the world.

Hurley

In the recent years, Hurley has become a force to be reckoned with in the surfing industry. They are sponsors of some of the world’s biggest surfers such as Filipe Toledo, Kai Lenny, Carissa Moore, and Koa Smith. These athletes dominate the world’s championships. Hurley was started by Bob Hurly in Costa Mesa, California in 1979, and was originally known for their surfboards. They only starting selling clothing and surf apparel in 1999.

Rip Curl

Created by Doug Warbrick and Brian Singer in 1969 at Torquay, Victoria, Australia, this brand has become an internationally recognized surfing brand. They sell surf products including board shorts, wetsuits, swimwear, and other surf gears and apparel. Also sponsoring some of the world’s best surfers, this brand isn’t looking to stop its momentum anytime soon.

Billabong

One of the most respected brands in surfing is Billabong. This company started in 1973 in Australia’s Gold Coast. The company got its roots from selling durable board shorts, expanding and exporting to other countries in the later years. Now, Billabong is a proud owner of other surfing brands and still keeps on pumping out high-quality products to surfers all around the world. Men aren’t the only targets of Billabong products. There are Billabong women’s products too, fit for the growing population of female surfers in the world.

O’Neill

Setting its goals in pushing the limits of surf and innovation, O’Neill has secured itself a spot in the top ten brands in the world. They can be credited with the latest innovations in surfing gear like the neoprene wetsuit, rash guard, board leash, and stitch-less board shorts. It’s one of the original American surf brands, but also has its eyes set producing snow and lifestyle apparel.

Volcom

A skate, snow, surf, and lifestyle brand, Volcom started in 1991. Although they are relatively newer in the industry compared to the other surf brands on this list, they aren’t to be treated lightly. Volcom wants to stay true to its uniqueness and brand credibility, hence they refuse to get bought by other companies. They want to prove their success with their own two feet. And they are absolutely doing it. With high-quality women products able to go on par with billabong women’s wear, they are enjoying a success well-earned.