A Copywriter’s Rant: When Stupidity Is Punished By Death (You Can Stop Marketing Stupidity Now!)

A number of years ago a long time friend made the comment to me that what he loved about Dungeons and Dragons was that “Players were punished for their stupidity with death”

Generally he was right. He believed life wasn’t like that but I will say that in the marketing world non-response to a promotion makes you feel pretty hollow inside and especially in the early days when you aren’t used to it, it makes you wish you were dead.

Now there is an upside to this direct reward and punishment. You know what works and what doesn’t work.

This means that if you are willing to take a hint then you can test your way to success. However, often times there can be some internal emotional coping required. After all you have probably slaved away at getting to where you are today and the market not responding is very painful.

There is how I would prevent myself from feeling stupid.

Stupidity Preventer #1 Be set up to test

Testing is the cure. If you have two different test panels set up one will perform at a different level to the other. This all but guarantees that you will have one control. Your marketing isn’t win lose. It is set up for gradual improvement. ‘A’ beat ‘B’ that means that now I have to find ways to make ‘A’ better while at the same time coming up with ‘C’ in order to beat ‘A.’

This gradual improvement is life changing because every improvement made gets locked in and there will be future payoffs. It’s an amazingly good feeling to see it happening.

Stupidity Preventer #2 Bring in fresh eyes.

Fresh eyes are pivotal to avoiding doing stupid things. That is why I am in a mastermind group. I’ve had them shoot down some of my stupid ideas point blank. It has saved me money and more importantly it has saved me time. Time is the most precious resource in the world and we don’t have time to be making stupid mistakes.

I work with clients at a project’s inception in order to help them to avoid making stupid mistakes. It’s one of the big dangers of being a copywriter. A client thinks they know what they need and they order their copy like they are ordering their pizza.

Then low and behold, despite the copy being okay, good or even great, they don’t get the results that they want. Copy doesn’t operate in a vacuum. It operates as part of a marketing system. Fresh eyes on all aspects of marketing is vital to avoiding stupid mistakes.

Extra Retirement Income in Affiliate Marketing – How Should I Start?

Most people end up researching affiliate marketing as a result of reading about making money online. It is a viable choice for Baby Boomers who want to make some extra retirement income to supplement pensions, Social Security, IRA and/or 401Ks. This article will explore some of the directions investigate when deciding where to begin.

One interesting area a retiree might explore and would function as an introduction to affiliate marketing is called niche stores. This means becoming an an affiliate to one of the well-known online sales organizations, like eBay or Amazon. What you do is choose one very specific area, or niche to promote, like a piece of sports equipment, or a specialized hobby. You create a website with very specific background information and targeted advice. Once this website is built, then follow specific procedures to sign up with a company and through “Internet magic” a live feed appears on the website showing what is available for sale. By exploring this type of marketing, you learn about build a web page, and how to optimize it to get search engines to find you page. Eventually you learn how use key words to write articles and blogs to attract customers.

Another aspect of Affiliate Marketing for creating extra retirement income to investigate is the more risky Pay Per Click (PPC)advertising. For this you should have some disposable income to start out with. In a nutshell, PPC is learning how to write and place those ads found on the right hand side of search engine results. Find a product that has an affiliate program that pays a commission if someone you direct to their site buys anything. You invest money to place the ad; you get paid back for anyone who clicks on that ad. The risk is in hoping more is earned from clicking than was paid out to begin with. You learn about researching a product and keywords when pursuing this track of affiliate marketing.

A final way to look into affiliate marketing is to take an affiliate marketing training course. There are a bunch out there. For a retiree, with no background in marketing, a program that simplifies the whole process and can break it down into spelled out steps or and outline would probably work best. Exactly what to do at step one is described, hopefully with videos and pictures, and then what to do next Anything that is advertised by a certain number of days needs to be considered steps, one step may take one day or may take several days depending on individual learning curves. These system generally teach article marketing where a product is chosen that pays affiliate commission and a campaign is created with articles, blogs, forums and optional websites.

This is a simplified review of three viable directions to pursue once the decision was made to explore affiliate marketing as a way to earn extra retirement income. Please be aware that not one of these is a breeze to learn, all take time, and commitment and a willingness to study something new and different. Riches will not be made in days or even weeks. But in time, these should bring in some extra income for the retiree. Before choosing any direction it is imperative to fully research the product, the credentials of the author and find some believable testimonials.

How to Promote Your Top Tier Direct Sales and Network Marketing Home Based Business

Learning how to make the most of your network marketing business can be a challenge when you are first starting out.. Leads are the lifeblood of our business and it goes without saying that the more traffic you drive to your lead capture webpage the better your chances of making a profit.

If you are fortunate, you have a highly experienced sponsoring consultant who can give you some invaluable advice on marketing ideas. This truly is an absolutely huge benefit that can save you hundreds if not thousands of dollars on your marketing and just as important help ensure you are driving traffic to your webpage in short order.

There are many ways you can expose your business to the world – some well travelled and some less well known.

An older but now rejuvenated method is direct mail. In previous times it was often thought of as junk mail but this type of marketing is taking on a new life with top tier direct sales companies. It can be expensive and tiresome if you have to start from the beginning but if you’re lucky enough to be part of a turnkey marketing system that uses this method, a lot of the legwork has already been done for you and it can be a great way to find extremely targeted and receptive prospects.

There is also the option of classified ads in newspapers and magazines. While this can be a reasonably low cost way to advertise your opportunity, to make it worthwhile you have to do your research ahead of time and find the right markets and publications. The good news is, this can all be done online.

Many newcomers make the mistake of running their ads for a few days in the local freebie and not seeing instant results they quickly become frustrated and move on. The key, once you find a suitable vehicle for your ads (here’s a hint – not the free papers), is to be consistent for a period of weeks. If readers see your ad consistently for a period of weeks they will know you’re serious and not a fly-by-nighter. Your response rate will shoot up. If copy writing is not your specialty, either get some qualified help or do what every successful marketer does and keep a swipe file of what the other successful marketers are doing; slightly modify it for your own use and put it to work for you.

A good option especially if you’re brand new can be to purchase leads from a reputable vender. Again, if you have an experienced sponsoring consultant and/or a turnkey marketing system, chances are they will already have a list of tried and trusted lead venders. While this option always tends to be more expensive than self-generated leads, it can be a good way for the newcomer to get some leads in the pipeline and hopefully a sale or two to generate income and fund future marketing efforts.

A type of online advertising that might be used is banner advertising. Banner ads are clickable links that you can place in websites and online newsletters called ezines and to direct traffic to your site. They are a great lower-cost option but again, to make it worthwhile you have to do your homework. Once you determine the right online publications, you must ensure the right position for your ad at a price you can afford. Communicate directly with the ezine publisher for options. You’ll find most are extremely accommodating.

A listing in an online directory so that people who are searching for legitimate top tier direct sales businesses can find you is another low cost option. They tend to get saturated with multiple business opportunities however so choose wisely.

Another type of online marketing but at low or no cost is article marketing. This involves using articles to softly market your business opportunity. You can either write the articles yourself and go to the numerous ghost writer sites and have articles penned for you at very cheap rates. You then submit your work to a few well placed article directories who will review and publish your piece where it can be found by people searching for information on home based businesses and top tier direct sales opportunities. You should never directly market you particular opportunity as this is too blatant and will not be well received by your potential prospects. Instead provide information the searchers can use that will build your creditability and then provide a link to your website and a brief bio in the last paragraph. As you increase the number of articles online, you be amazed how much highly targeted traffic this will drive to your webpage.