Direct Mail Postcard Marketing Tips

Direct mail has been a powerful way to get your message in front of people for many decades. In this article we will take a look at a few direct mail postcard marketing tips.

1. Choose a reputable vendor to print your postcards. If you are working in a business opportunity that suggests a vendor it is probably worth paying a little bit more to them, that it would be to cut corners and find someone yourself.

2. Pay attention to the offer on your postcard. Although you do pay for every square inch of your postcard it needs to be easy to read and feature your offer front and center.

You have a couple of seconds to get someone’s attention and the offer should be what their eyes are drawn to. One good thing about direct mail postcard marketing is you know almost instantly whether you have hit upon a good design or not based on the results it gets.

3. Although email marketing is free direct mail postcard marketing is still fairly inexpensive. Based on this fact you should plan on multiple mailings as people need to see an offer several times before they act on it.

4. Include a link to a landing page where you can capture your prospects contact information and follow up for free for many years to come. You do this by using an autoresponder and it allows you to further promote your product or program to them via their email.

This is several direct mail postcard marketing tips that will help your next campaign be more successful.

The Secret to Good Marketing

How’s It Going?

In my typical day I hear this question a lot. I ask it a lot. Or a question much like it…

‘How ya’ doing?’

My dad was an old cowboy. He says ‘Howdy’ a lot. So do I. Regardless of the question the answer is much like it.

‘Fine.’

It’s not really an answer because it’s not really a question. We are not really inquiring about someone’s wellbeing. So we are not given an adequate answer. It is simply a thoughtless greeting.

Unfortunately it is much like this in our approach to business. This can be especially true in the network marketing industry. We are in such a hurry telling someone what we want them to do that we forget to find out what they want.

Think about how we make friends. The ones who ultimately are the closest to us are those who show the most interest in us. And they are the ones in whom we show genuine interest.

We have all known people that show very little interest in us but are quick to talk about themselves. They suck the life out of us. We tend to avoid them when we can. It is the reason most of us have caller ID. But when someone shows a deep interest in us… wants to listen to us…

We want that person in our lives.

Good Marketing Is Like a Friendship

We build good friendships by giving. Good marketing is the same way.

A sales pitch is similar to those people who always want to talk about themselves. They are in the relationship for what they can get out of it. A sales pitch does the same thing. It communicates what is in this whole transaction for the salesperson.

A sales pitch is nothing but you telling someone else what you want them to do.

But good marketing is telling someone else what is in it for them. Just like a good friend begins by listening to the other person… good marketing begins by listening.

However in marketing we do not have direct exposure to all of our potential clients. So we have to do our research. We have to know our market and our prospective clients.

Put very simply we need to walk in our potential clients’ shoes. We need to know how they think… what problems they have… what they really want. Just like listening to a friend we need to listen to the needs of our prospects.

Instead of focusing on ‘getting the sale’ focus on getting good information about your prospects. Picture them living their lives. Understand what problems they want to solve. Get a feel for what they are looking for.

Is That How We Do It?

For those of us in direct sales – that includes network marketing – we often fail miserably at this point. Usually we have absolutely no regard for what our prospect really wants. We are so concerned with convincing them to sign on the dotted line that we don’t hear a word they say.

It is all about overcoming objections and moving the client to see things the way we see them. The goal is getting them to act – buy a product or join an organization. We think the main thing is our products or our opportunity. But this misses one crucial point.

The prospect is the most important part of the whole thing.

People don’t buy because you want them to. People buy because of what they want. They have problems they need to solve. So they buy products and services because they want to solve these problems.

Good marketing uncovers these problems and offers genuine solutions. It doesn’t presuppose the problems. It discovers them by listening – researching.

Often people in direct sales make the mistake of being like the person others avoid. They talk on and on about how great the product or opportunity is. But they never stop talking long enough to hear what the customer is saying.

Let your marketing listen for you. Take the time to discover what your customers (prospects) really want. Understand their problems. Then offer genuine solutions the way a listening friend would help you.

liqueurs always sweet?

However, there is more to it than that. For example, liqueurs often have fruit flavors added (such as fruit liqueurs like strawberry or raspberry liqueur), which also makes them taste sweeter. In addition, different types of sugars can be used such as brown sugar or cane syrup instead of regular white sugar. Another thing about sweetness relates to the actual process of making a liqueur; many times, during fermentation, a small amount of sugar will naturally form on the surface and this acts as a natural preservative against bacteria growth, so fermenting liqueurs longer than usual is never a bad idea.

In order to gain this sweet taste, liqueurs usually contain such ingredients as fruit, chocolate, cream and other ingredients. The overall purpose of liqueurs is to give the drinker a sweet flavor, there are not many alcoholic beverages that taste very sweet on their own. When people think about liqueurs, they generally know that they need to accept sweet tasting beverage, such as the very sweet passionfruit liqueur.

Even though liqueurs are sweet, it doesn’t mean that they cannot be mixed with other ingredients to make great cocktails. There is no reason why you can’t use them as components of many different dishes too; there are several ways people have used this type of liquor in the past and plenty more possibilities for future recipes. Just remember how much sugar is included when making your next recipe using a liqueur!