3 Devious Chiropractic Marketing Lies

I hope you haven’t bought-into or convinced yourself of any of these little devious chiropractic marketing white-lies. Because, one of the two biggest reasons for chiropractic practice failure is lack of chiropractic marketing systems, these small lies you tell yourself can add up to BIG trouble for your chiropractic practice. So, as I cover these insidious lies, be honest with yourself and ask if you’ve been telling yourself any of these:

Chiropractic Marketing LIE #1: “My budget’s way to small.”

This is a mindset many chiropractors mistakenly possess… that’s built on the idea that your chiropractic marketing is an expense. Really… your chiropractic marketing is NOT an expense. It’s an investment, when done right, that will bring you back more money. Your practice lighting… that’s an expense. Your air conditioning… that’s an expense. Your marketing… that’s an investment.

And, when you see your marketing as an investment… one that brings you a positive ROI (if you’re doing it correctly)… you should realize that the goal is to invest as much as possible. In other words, if every time you invest $1, you make back $2, you should be doing that everyday, all day. If your marketing is NOT bringing you back a positive return on your investment, that’s a sign that you’re simply not using the correct direct response marketing principles in your marketing and advertising efforts. Which leads me to the next Chiropractic Marketing Lie…

Chiropractic Marketing LIE #2: “Marketing doesn’t work for me.”

Of course marketing works. That’s why it’s a billion-dollar industry. The key, though, is that whenever you do advertise or market your practice, that you’re using time-tested, proven direct response marketing principles, and not just following the herd of what other chiropractors are doing.

In fact, let me be completely frank for a second…

Following what the average chiropractor is doing to try and build their practice, will only get you what the average chiropractor is currently getting. And, right now, I have to believe that’s NOT what you want. If you do what the average does, you’ll continue to get what the average gets. And, again, right now that’s very little.

According to Earl Nightingale, anytime you’re in an industry where there aren’t many successful examples, you should do the OPPOSITE of what everybody else in the marketplace is doing. For many chiropractors, using proper direct response marketing principles in their chiropractic marketing efforts is quite a stretch and gets them out of their comfort zone. But, most of the time, remaining in your comfort zone is the exact thing that holds you back. Often, it’s the things you’re most uncomfortable with that are the exact things you should be doing to grow your practice.

Listen:

Not all chiropractic marketing works. In fact, most chiropractic marketing doesn’t work. That’s because it’s not persuasive, not attention-getting, and doesn’t convey any benefits of what sets the typical chiropractor apart. But… BUT… properly done chiropractic marketing that does convey all of those things, will create a steady, consistent stream of new patients and cash flow to you. It will.

Chiropractic Marketing LIE #3: “There’s no time for marketing.”

Marketing your chiropractic practice is the lifeblood of your practice. It’s THE thing that will get you new patients and keep your patients coming back for months and months and months. The marketing of your practice should be viewed similar to the way you view eating for health and wellness. In order for your body to thrive it needs good nutrition and to be fed on a regular basis. You would say, “I don’t have time to eat” or “Eating isn’t important to my body”. We certainly know the outcome of that type of thinking.

Fact of the matter is, the chiropractors who give their marketing the proper amount of time and attention, combined with the proper direct response marketing principles, are the doctors experiencing the greatest practice growth and increase in cash flow. Your takeaway: you absolutely, positively MUST… MUST… give your chiropractic practice marketing the time and attention it deserves and needs.

And, so… there you have it… 3 of the tiny white-lies many chiropractors tell themselves about their chiropractic marketing that holds them back from every experiencing the big consistent growth they long for. Don’t make that same mistake.

Postcard Marketing For Beginners

Postcard marketing is something that a lot of business owners don’t use, and that they don’t intend on using anytime soon. But this form of marketing is a great way to boost your sales and profits, and to turn your business around in a hurry. Don’t agree with me? Have you ever tried postcard marketing before? If you said “no”, then I think you should give this article your undivided attention.

Postcards are good because they’re cheaper than a typical direct mail package, and you don’t have to worry about getting them opened – because they’re already open. On one side of your post card, you will want to have a picture of yourself and a “warm message” or a “warm greeting” – that will get your prospect’s attention. Then on the back of your card, you want to include your offer.

Unless you’re sending out a postcard to your previous customers and clients, and they all live in your city, you probably won’t want to try to close the sale via your postcard. But if you collected a list from something like the SRDS, it’s probably in your best interest to just generate a lead, and then follow up on them with your complete sales presentation.

One great way to get the attention of your prospect is to customize their name on the postcard. This will take some additional bit of work… it’s something like “bells and whistles”, but it’s extremely effective. In the online marketing world, customizing a person’s name on a sales letter or email can be easily done. But in the offline world, it takes a few more hours out of the day to customize a good postcard.

So what can you do with a postcard? Well you can do a lot actually. You can substitute it for an entire direct mail piece, and send it off to the masses. Plus they cost a lot less than a traditional direct mail piece. Postcards can do wonders for your business – I can’t even express how effective they are.

If you’re planning on using postcards to mail out 1000 to 5000 pieces at a time, you will find that a lot of people will take you up on your offer. You probably will want to generate a lead like I said above, and then follow up on them with your sales letter. I still use postcards till this day and I love the way that it improves my business.

Any business can use postcards, so if you’re thinking that it’s not for you – think again. You can use it, and you can use it with tremendous effectiveness. But before you get all excited and start mailing out thousands of postcards, you probably will want to get some background knowledge about direct mail in general. This will prep you and give you tips on how to conduct a direct mail campaign that brings in herds of new customers your way.

Postcards are cheap to buy also. There are a ton of websites that offer postcards, so you have no shortage of them. You could probably go to eBay and find great deals on postcards also. No matter where you go, these sources will be available for you.

Use these tips to run a postcard marketing campaign that works now, and far into the future.

Good luck with using this form of marketing in your business today.

Are You Making These Three Twitter Marketing Mistakes?

Internet marketers have flocked to Twitter in droves. Twitter offers a unique real time platform for Internet marketers, but many find they are getting poor results. Those poor results are usually from one or all of these three Twitter marketing mistakes.

Mistake 1 – Bombarding Twitter followers with nothing but marketing messages.

Twitter is basically a social network. If all you do is sell, sell, sell you’ll likely get poor results. Think of Twitter as a gathering or party. If you’re like that joke we see in the movies all the time, the life insurance salesman selling people right after he shakes hands with them, you are not going to get your marketing messages heard.

Take the time to get to know people. Why? Because people buy from other people they know, like, and trust. That’s an old sales adage from before there even was an Internet. If all you do is sell without getting to know people first you’ll become a Twitter outcast and no one at all will pay any attention to your Tweets.

Mistake 2 – Sending a spammy auto-follow direct message to all who follow you.

The services that have sprung up around Twitter allow you to send an auto-follow direct message, by email, easily. Many people use this function to send people to an offer page they may have. But there is one problem. You don’t know why the person who just followed you did so. It may be because you tweeted about something personal, because they live near you, or they like the same sports team as you. You can’t assume everyone that follows you might be interested in what you are selling. Get to know them first.

Use the direct messages sparingly. Usually an open @ reply inside Twitter will work for most communication. Save the direct messages for things you discover about your followers as you go along, like responses of a personal nature, solutions you can provide to a follower’s specific problems, and the like.

Mistake 3 – Treating your Twitter account like an email list.

You’ll see big marketing gurus who have 60,000 Twitter followers but only follow a handful. That’s OK if you’re Seth Godin, Joel Comm, or some other well known Internet Marketer who can send an email blast and instantly get hundreds or even thousands of followers. If not, you’re going to have to follow some other people with similar interests.

Use the Twitter search to find people with similar interests. Once you’ve followed some of those people, many will have followed you. Follow some of their followers. Many of them will follow you. Just doing this simple thing repeatedly will build up a group of people who just might actually be interested in what you have to say.

So now you know three reasons your Twitter marketing may be failing. If you avoid these three mistakes, and actually get to know your Twitter followers as people instead of dollar signs you’ll be on your way to understanding how best to use Twitter in your internet marketing.