A Beginner’s Guide to Article Marketing

Article marketing is the act of writing an article and submitting it to article directories, ezines, and other online directories and publishers. By including links back to your own websites or blogs you can generate direct surf through traffic while also building back links to your website that will help to improve search engine rankings for your specific keywords. Writing the most appealing articles, submitting them to search engine friendly directories, and repeating the process on a regular basis can be the recipe for search engine success.

What Is Article Marketing?

All websites have a thirst for high quality, topical content that will be relevant to their readers but not all website owners and promoters are willing or able to create this content as part of their marketing routine. By creating content articles that others can use for their websites you are rewarded with the opportunity to include one or two links back to your own website. As well as receiving a link from the article directory itself, which are often authoritative websites crawled regularly by search engine spiders, you also gain some benefit when other websites publish your article and links on their own site.

Why Do It?

Article marketing offers an effective and inexpensive way of building quality inbound links to a website. You know that the links generated are from contextually relevant pages because you have written the content that is used. Furthermore, by using the most beneficial and SEO friendly directories you can dictate the keywords that are used in the anchor text; a critical component of a strong SEO link. As well as the SEO benefits, you may also find your article published in ezines and newsletters that have a strong, dedicated, and loyal following driving direct traffic to your site.

Choosing Directories

There are literally hundreds of article directories online and choosing the right ones should be considered an integral part of article marketing success. Directories should be SEO friendly so do not use nofollow tags in links or in robot files. They should allow you to use HTML code for your links and they should keep the number of links and advertisements on a page down to a minimum. They should also be crawled by search engines and be considered a strong SEO site in order to offer any real benefit. Alternatively, they should generate a large number of visitors directly through the links in your articles.

Writing Articles

The most popular articles are well written and provide genuinely useful information. Good directories will not accept those that are little more than blatant self promotion and very few will accept articles with more than 2 or possibly 3 links to your website. Ensure that your writing is not only appealing to other website owners but also to their own readership base because this will encourage more website owners to use your articles.

Including Links

Links to your site are typically added to the “Resource” or “About The Author” paragraph. Some directories will allow links in the body of the article and these too offer very good benefit especially in driving traffic directly to your pages. Always try to use those directories that enable you to construct your own HTML link including anchor text because this will give you SEO benefit as well as potential surf through traffic. Always ensure that the link is relevant to the page you’ve written as well as to the page you direct readers too.

Submitting To Article Directories

Having written a useful piece on a relevant topic and having chosen SEO friendly directories you will need to submit the articles for consideration. Most directories use a number of anti-spam measures to ensure that they offer only very good quality articles to publishers. Manual submission of articles is, therefore, advised. While automated software does exist, you will still find that you need to complete a number of aspects of the submission yourself.

Using Article Submission Services

Manual article submission services do exist and can prove a beneficial method of building links and generating traffic especially if you do not have the time or resources to write and submit a large number of articles. Try to see a good portfolio of articles that have been written by the service and always ensure they offer a manual and ethical submission service.

3 Marketing Tips For All Small Business Owners

Are you looking for some proven ways to really skyrocket your sales and profits? If so, then today’s lesson will definitely benefit you. No matter what business you’re in, you have to do marketing. Nothing is more important than promoting your products and services to the people who need you and want to learn more from you.

So what are some of those offline marketing tips that can take your business to the next level? Well I’m glad you asked. Here’s the first way to start marketing your business to get more sales and profits immediately.

1) Backend sales

Selling on the “backend” simply means selling to repeat customers. Believe it or not, a lot of your business profits will account solely on these backend sales alone. In fact, 80% of your total business income will come from backend marketing – so you don’t want to neglect these people at all.

The simplest way to get your customers inspired by you and liking you is to simply mail them something once a month. This can be a new offer, some free tips, a free sample, and etc. It doesn’t matter method that you choose – simply contacting your customers on a monthly basis will increase your sales.

I would know first hand from doing this. And in fact, I even use this strategy to promote my internet marketing services. Keep your customer first (because the customer is always right…Lol…), and you will find yourself inundated with new sales and profits. Let’s take a look at another offline marketing strategy that you can use.

2) Highlight your weak spots

Hiding your weak spots or flaws is not a good thing to do. Because eventually, some wise guy will come around and try to “poke holes” in your business, and will attempt to make you seem like you’re an untrusting business owner. This is the last thing you need in your business, and it’s best if you just stand up to your flaws.

If your product or service has a flaw, highlight it in a way that doesn’t seem like it’s worth a big deal. Man up to your flaw and a lot of your prospects and customers will respect you for it. Here’s the last tip for having success with your marketing and advertising.

3) Don’t forget about bonuses

Bonuses are the deal clincher. You always want to ensure that you have a group of bonuses lined up to close the deal. In fact, you should even try to make your bonuses worth just as much (or even more!) than your core offer. This is marketing 101, and a lot of business owners should start using this as a key part of their marketing strategy.

One of the best kinds of bonuses that there is the use of “free reports”. Your free report is simply a 5-10 page product that goes over things that are similar to your products. Take the time to figure out what you can write about in your 5-10 page report, and start promoting it the same way that you promote your products.

Use these 3 tips to have the most success in your business as possible.

Good luck with marketing your products and services.

Multi Level Marketing Companies – Do They Really Work? Secret Revealed

Are you investigating MLM companies? Are you wondering do they really work? Maybe you’ve heard a lot of negative things about multi level marketing companies. Well to tell you the truth a large amount of those stories may be true. You see multi level marketing companies have been around for a long time and they no longer are effective. Now they are not scams, but almost all of them lack the training necessary to be successful and produce the income you a looking for.

Most multi level marketing companies are going to train you to buy leads, bother friends and family to join your business, hand out flyer’s, do cold calls and more that are just flat out not effective and are not what most people were expecting to be doing. One of the reasons most people join multi level marketing is to have more time freedom. Well you definitely can’t have that why you are calling people all day, handing out flyer’s, etc.

That is not the only reason people join multi level marketing companies. They also want more money. What most people don’t know is that the way multi level marketing companies compensation plan are set you do a lot of work for little pay. To make money you need a small army of people in your downline and with the lack of training you get, it is almost impossible to build a downline of 4,000 people to achieve the incomes you read about. This is exactly why people in multi level marketing companies spend more than they make and for the people that do build a small army they are very discouraged by tiny checks. These are reasons why it wouldn’t be a smart decision to join a MLM company.

What you want to look for is the new Internet business model called top tier direct marketing. In top tier direct marketing you don’t have to have an army of 4,000 people to get paid. You don’t have to wait for a monthly check to come, you get paid right away when you make a sell or get a new member. Also most top tier direct marketing companies have the Internet training you need to be successful that multi level marketing companies don’t. Also your product is very important but that is another article. Just make sure your product or service is not something someone can found in a store, a mall or the phone book. An also make sure it is rare, in high demand and is something that people would pay for even if there was no business opportunity tied to it.

So there you have it. The answer to the question, does multi level marketing companies really work and will they create the lifestyle I desire. I’ve been in a few myself at the beginning of my career and found out the hard way. I sincerely hope you received value from this article. Take care and take action.

Omari Taylor is a expert Internet Marketer who is now working with Network Marketing multi-millionaire Jay Kubassek. He loves helping entrepreneurs grow and thrive large scale businesses working from home. He would love to help you!