Direct Mail Postcard Marketing Tips

Direct mail has been a powerful way to get your message in front of people for many decades. In this article we will take a look at a few direct mail postcard marketing tips.

1. Choose a reputable vendor to print your postcards. If you are working in a business opportunity that suggests a vendor it is probably worth paying a little bit more to them, that it would be to cut corners and find someone yourself.

2. Pay attention to the offer on your postcard. Although you do pay for every square inch of your postcard it needs to be easy to read and feature your offer front and center.

You have a couple of seconds to get someone’s attention and the offer should be what their eyes are drawn to. One good thing about direct mail postcard marketing is you know almost instantly whether you have hit upon a good design or not based on the results it gets.

3. Although email marketing is free direct mail postcard marketing is still fairly inexpensive. Based on this fact you should plan on multiple mailings as people need to see an offer several times before they act on it.

4. Include a link to a landing page where you can capture your prospects contact information and follow up for free for many years to come. You do this by using an autoresponder and it allows you to further promote your product or program to them via their email.

This is several direct mail postcard marketing tips that will help your next campaign be more successful.

How to Implement Proven Techniques Into Your Email Marketing Strategy

Many internet marketers fail to implement an effective email marketing strategy because they neglect the act of formulating an opt-in list of prospects to market to.

Instead of using an email direct marketing tool through a trustworthy email marketing system to enable website visitors to sign up for further correspondence, they purchase a list of email addresses to market to.

The result of purchasing lists is sending SPAM, becoming an annoyance and wasting your marketing dollars by sending messages to uninterested people.

On the other hand, by building an opt-in list, you will be marketing to warm prospects that are interested in what you have to offer and have taken the step to ensure further communication.

In order for marketing through email to work for you, there are three concepts that you have to stick to…

Market only to your opt-in list
Send useful messages rather than sales letters
Be consistent in sending your email messages.
Here are some tried and true email marketing strategies for your marketing campaign…
Offer a free online course to encourage website visitors to sign up for further communications.
Set your online course up to be delivered by autoresponder with one lesson a week for the next 10 weeks in order to take advantage of the leads when they are hot.
Use the online course to introduce your prospects to your products or services, to introduce them to your affiliate products and services, and to direct them back to your website.
Formulate a useful ezine or newsletter to be delivered to your prospects consistently (monthly is recommended).
Promote your products and services through your newsletter as well as providing useful news.
Information in the newsletter should direct readers back to your website.
By combining these techniques into your email strategy you will experience the following benefits…
You will be marketing to warm prospects.
You will stay in touch with your customers and prospects.
By offering useful information you will build your creditability and become a trustworthy resource for your website visitors.
You will have the opportunity to advertise sales and specials to your target market.
You will have more repeat customers.
You are likely to increase the amount of referrals.
Email marketing to opt-in prospects is an excellent, cost-effective way for internet marketers to build their client base. It encourages revisits to your website which increases the opportunities for sales and profitability.

3 Devious Chiropractic Marketing Lies

I hope you haven’t bought-into or convinced yourself of any of these little devious chiropractic marketing white-lies. Because, one of the two biggest reasons for chiropractic practice failure is lack of chiropractic marketing systems, these small lies you tell yourself can add up to BIG trouble for your chiropractic practice. So, as I cover these insidious lies, be honest with yourself and ask if you’ve been telling yourself any of these:

Chiropractic Marketing LIE #1: “My budget’s way to small.”

This is a mindset many chiropractors mistakenly possess… that’s built on the idea that your chiropractic marketing is an expense. Really… your chiropractic marketing is NOT an expense. It’s an investment, when done right, that will bring you back more money. Your practice lighting… that’s an expense. Your air conditioning… that’s an expense. Your marketing… that’s an investment.

And, when you see your marketing as an investment… one that brings you a positive ROI (if you’re doing it correctly)… you should realize that the goal is to invest as much as possible. In other words, if every time you invest $1, you make back $2, you should be doing that everyday, all day. If your marketing is NOT bringing you back a positive return on your investment, that’s a sign that you’re simply not using the correct direct response marketing principles in your marketing and advertising efforts. Which leads me to the next Chiropractic Marketing Lie…

Chiropractic Marketing LIE #2: “Marketing doesn’t work for me.”

Of course marketing works. That’s why it’s a billion-dollar industry. The key, though, is that whenever you do advertise or market your practice, that you’re using time-tested, proven direct response marketing principles, and not just following the herd of what other chiropractors are doing.

In fact, let me be completely frank for a second…

Following what the average chiropractor is doing to try and build their practice, will only get you what the average chiropractor is currently getting. And, right now, I have to believe that’s NOT what you want. If you do what the average does, you’ll continue to get what the average gets. And, again, right now that’s very little.

According to Earl Nightingale, anytime you’re in an industry where there aren’t many successful examples, you should do the OPPOSITE of what everybody else in the marketplace is doing. For many chiropractors, using proper direct response marketing principles in their chiropractic marketing efforts is quite a stretch and gets them out of their comfort zone. But, most of the time, remaining in your comfort zone is the exact thing that holds you back. Often, it’s the things you’re most uncomfortable with that are the exact things you should be doing to grow your practice.

Listen:

Not all chiropractic marketing works. In fact, most chiropractic marketing doesn’t work. That’s because it’s not persuasive, not attention-getting, and doesn’t convey any benefits of what sets the typical chiropractor apart. But… BUT… properly done chiropractic marketing that does convey all of those things, will create a steady, consistent stream of new patients and cash flow to you. It will.

Chiropractic Marketing LIE #3: “There’s no time for marketing.”

Marketing your chiropractic practice is the lifeblood of your practice. It’s THE thing that will get you new patients and keep your patients coming back for months and months and months. The marketing of your practice should be viewed similar to the way you view eating for health and wellness. In order for your body to thrive it needs good nutrition and to be fed on a regular basis. You would say, “I don’t have time to eat” or “Eating isn’t important to my body”. We certainly know the outcome of that type of thinking.

Fact of the matter is, the chiropractors who give their marketing the proper amount of time and attention, combined with the proper direct response marketing principles, are the doctors experiencing the greatest practice growth and increase in cash flow. Your takeaway: you absolutely, positively MUST… MUST… give your chiropractic practice marketing the time and attention it deserves and needs.

And, so… there you have it… 3 of the tiny white-lies many chiropractors tell themselves about their chiropractic marketing that holds them back from every experiencing the big consistent growth they long for. Don’t make that same mistake.