Direct Sales Success – Holiday Season Begins NOW

It’s not often I write about booking, selling and recruiting, as there are plenty of Direct Sales trainers that speak on the core elements of our business. However, as a consultant in the trenches, I must chime in about taking advantage of the biggest selling season of our year.

And it begins NOW.

One of my mentors told me that the biggest mistake we make in sales is selling “in the month for the month”. In essence, we’re skating on thin ice in our business because we’re focused on the “now” rather than planning ahead.

Direct sales coach (and also a good friend), Julie Anne Jones, made a post on her blog about getting back to business once the kids are in school. It touched a nerve with me. If you’re just now “getting started”, you’ll have to play a lot of catch up just to get your business on solid ground in time for the holidays.

If that’s the boat you’re in, here are a few tips to get you moving forward faster:

1. Get clear on your objectives. Think about what you want your holiday earnings to look like now. And as Julie said in her previous post, make a plan. So often, we get cloudy on the execution because we weren’t clear on our goals and didn’t make a suitable plan. Plan for the vacation, the new TV, the gifts for the kids – and know how many parties you need between now and then to make that happen.

2. Know your benchmarks. What’s your average show sales? What’s the average ticket per customer? How many bookings do you average per show? If you don’t know those numbers, you can’t begin to plan. Benchmark your last 6 months versus the same time period last year. For some, their averages are slipping due to local economic issues (or other issues), but for others, because competition is waning, their numbers are on the rise.

3. Commit to “a little more” than before. Getting more than you’ve had before means being willing to do things differently. Are you reaching out to new markets, spending more time creating an online marketing strategy, or making more cold calls? What are you doing above and beyond the norm to drum up new, additional business to front load your calendar?

4. Sell into next quarter. I know several consultants that are booked 90 days (or more) in advance. Yes, it’s totally possible. For my business, I rarely have a client that can book in the next two weeks because of their own scheduling conflicts. I don’t fight it. I book 4-5 weeks out and coach my hostesses, using incentives to help them keep their originally scheduled date.

If you’ve already got a full calendar, good for you. Here are some tips to make November and December your best months ever:

1. Plan a special promotion at Thanksgiving. Each year, when other people are expecting/sending Christmas cards, I’ve already touched my most valued (top 20%) hosts and customers with a Thanksgiving card. Make a memorable connection, include a special offer, and follow up with a quick phone call to see if they’re able to order or book to add to your holiday sales. It’s a unique and different way to provide value and generate business.

2. Start approaching businesses and school offices now. Many times they’re already planning their holiday gift purchases, and if you wait until November, they’ve already made up their minds. Be proactive in contacting commercial customers – sometimes they have a huge lead time for approvals on orders and holiday gifts.

3. Remember to give plenty of advanced notice on all your parties. Consider sending invitations a week earlier than normal, and follow up with a phone call. It’s a little extra work, but the payoff is tremendous.

4. Start your VIP/customer appreciation programs now – when spending is high. This encourages repeat business throughout the year – even after the holidays. They’ll already have a few stamps on their VIP cards, so they’ll be eager to get them filled!

Don’t feel compelled to do all of these strategies, just pick a few and see the improvement from last year. The important thing is to be clear, focused and take new action toward attaining your goals. I’ve had consultants on my team sell thousands more in fall just using a handful of these tips.

liqueurs always sweet?

However, there is more to it than that. For example, liqueurs often have fruit flavors added (such as fruit liqueurs like strawberry or raspberry liqueur), which also makes them taste sweeter. In addition, different types of sugars can be used such as brown sugar or cane syrup instead of regular white sugar. Another thing about sweetness relates to the actual process of making a liqueur; many times, during fermentation, a small amount of sugar will naturally form on the surface and this acts as a natural preservative against bacteria growth, so fermenting liqueurs longer than usual is never a bad idea.

In order to gain this sweet taste, liqueurs usually contain such ingredients as fruit, chocolate, cream and other ingredients. The overall purpose of liqueurs is to give the drinker a sweet flavor, there are not many alcoholic beverages that taste very sweet on their own. When people think about liqueurs, they generally know that they need to accept sweet tasting beverage, such as the very sweet passionfruit liqueur.

Even though liqueurs are sweet, it doesn’t mean that they cannot be mixed with other ingredients to make great cocktails. There is no reason why you can’t use them as components of many different dishes too; there are several ways people have used this type of liquor in the past and plenty more possibilities for future recipes. Just remember how much sugar is included when making your next recipe using a liqueur!

Direct Mail Postcard Marketing Tips

Direct mail has been a powerful way to get your message in front of people for many decades. In this article we will take a look at a few direct mail postcard marketing tips.

1. Choose a reputable vendor to print your postcards. If you are working in a business opportunity that suggests a vendor it is probably worth paying a little bit more to them, that it would be to cut corners and find someone yourself.

2. Pay attention to the offer on your postcard. Although you do pay for every square inch of your postcard it needs to be easy to read and feature your offer front and center.

You have a couple of seconds to get someone’s attention and the offer should be what their eyes are drawn to. One good thing about direct mail postcard marketing is you know almost instantly whether you have hit upon a good design or not based on the results it gets.

3. Although email marketing is free direct mail postcard marketing is still fairly inexpensive. Based on this fact you should plan on multiple mailings as people need to see an offer several times before they act on it.

4. Include a link to a landing page where you can capture your prospects contact information and follow up for free for many years to come. You do this by using an autoresponder and it allows you to further promote your product or program to them via their email.

This is several direct mail postcard marketing tips that will help your next campaign be more successful.