What Are the Most Important Things to Look For in a Direct Sales or Network Marketing Company?

My oldest son was born in 2000, and ever since then I have been looking for a career that allowed me to be available for him. My criteria are pretty specific. My husband is in the military and does not have the option to just call in sick if the kids are home from school and I have a business meeting to attend. And these days there is the distinct possibility of him being deployed for any length of time. So, I’m the parent who has to be available at the drop of hat (or the beep of a ear thermometer). Flexibility is a key ingredient to my ideal career. I do not want to have to rely on daycare providers being available for me to go to work. Secondly, because of my husband’s career, mine has to be portable. We pick up and move every three years, so I don’t want to worry about having to find something new at our next location. Lastly, I wanted an actual career, not a job. For me, this means money and recognition. I was looking for something that provided unlimited income potential (after all, if you’re talking about an ideal career you might as well shoot for the moon). I also wanted recognition for a job well done from the company. This could be in the form of promotions, bonuses, awards. (I’m not that picky)It’s a tall order, but I’m nothing if not optimistic. My searching led me to the network marketing/direct sales industry. Direct Sales is a huge business, and there is always room for one more. After working with a couple different companies, reading a few books, talking to some experts in the field, earning a few awards, and making some money, I have learned there are some key things a direct sales business needs to offer to help you be successful in your business.1. A Strong Product LineAnd this needs to something you can be passionate about. The more passionate you are, the less you have to “sell” it. It is also important that there is a line of products. Once you have a customer, you want to be able to sell other products to them. And lastly, it is ideal that the products be consumable. Repeat customers are a wonderful thing.2. A Lead Generation SystemMany, many, many companies out there give you the same advice when you get started. Talk to your friends, family, neighbors and coworkers to get started. Unfortunately, if you’re comfortable talking about your business with them in the first place, you will still eventually run out of these people. Where do you go from there? Does the company have a lead system in place, or are you on your own for marketing?3. TrainingThis one can actually piggyback off number 2. Does the company provide ongoing training? It is important to become a product knowledge expert when you are in sales. It is also necessary to learn how to build your business, so you don’t end up hitting that proverbial wall. But even more important is management training. One of the best ways to build your business is through bringing other people into the business. And once they are there, you want to have a strong team. If this doesn’t come naturally for you, does the company offering management or team training?4. Multiple lines of IncomeThis is especially important to keep from burning out. It is also helpful if you find that you excel in one area over another. For instance, you are really good at selling the product but not at recruiting. Or you just gather people to you by breathing, and you’d rather concentrate on that than on selling the product. Can you still make a good income if you specialize?In all my searching, I have found that these are key ingredients to help ensure my success. I have found that I am far more successful in my business when I have all the tools available to me in just one place, rather than having to go find them on my own. It has taken me some time to find exactly what I needed in a company, but persistence and planning definitely pay off.

Website Traffic Marketing

The human factor is very significant when it comes to website traffic marketing. To put it briefly, the human factor refers to the ability of people, individually and together, to bring about a change in the popularity levels of any given website. This can be done through individual independent reviews, voluntary linking programs and of course, word of mouth. All these factors point towards one fact- the content that is published on the website should be of the highest quality. Whether the content is in the form of a video, audio or text, this detail should not be overlooked.

Website traffic marketing becomes important for any website owner. The success of any website depends on the number of people who visit it on a daily basis. Website traffic marketing can be done in many ways but website owners depend on such methods that give them direct results but without the extra effort. It goes without saying that cyber space is vast and no matter what niche you select, you will definitely have competition. This is why it becomes necessary to make sure that the information on your website is up-to-date and the contact with the audience is direct.

The best way to establish direct contact is through message board and forum discussions. Website owners should do a Google search and find message boards that carry out regular discussions on the topics related to the niche that you have chosen. By giving your opinions on a daily basis- you will establish a name for yourself after which you can promote your products or services. The success of this website traffic marketing technique is guaranteed if you are aware of the rules and regulations of the forum. Website owners also recommend leaving the URL to your website at the end of each message post. This method will not only increase the level of traffic to your website but will also help you to make friends who will support you in the long run. Such “followers” become important for a business to survive.

Even though the message board method of website traffic marketing is not as fast as methods like “Pay Per Click” or as easy as “Buying Ad Space” it is definitely rewarding and undoubtedly effective. This becomes all the more significant if the niche that you have chosen is uncommon and the audience is exclusive. Naturally, the web traffic in this case will be targeted.

Website traffic marketing is made easy with “Article Marketing”. This method will require the website owner to write articles which are related to the niche of your choice. These articles should be sent to well-known and reputed online magazines. For best results, a URL to your website should be included in the author resource box. If the rules of the e-zine are not too stringent, one can also include the link in the beginning and end of the article. If the content of the article is impressive enough, readers will click on the link and be directed to your website.

A Review of Mortgage Marketing

Every business benefits from marketing and the mortgage industry has long known this fact. Mortgage companies actively participate in marketing campaigns through the use of seminars, press releases, advertisements in the media, cold calling, various lead generation tactics and by word of mouth (WOM).

The internet is widely used in mortgage marketing, most notably through the use of a mortgage website. Mortgage companies can take many different approaches to marketing, ranging from advertising early mortgage approvals, short-term loan processing, low interest rates, or bad credit mortgages.

Mortgage marketing is probably most commonly done via telemarketing. Telemarketers are employed which call people from a random list. If the person contacted is interested in a mortgage, the lead is send on to the mortgage company itself. Using what is called a hot transfer method, a call can be transferred directly to a representative of the mortgage company.

Mortgage marketing services can take many forms. Many mortgage firms hold seminars for a select group of people who are most usually real estate agents and prospective home buyers. The mortgage companies will put on a series of presentations wherein they provide an incentive for people who purchase their mortgages on the spot or within a limited number of days. This method is quite effective but of course it can only be used periodically.

Professional mortgage brokers play an important role in the world of mortgage marketing. Since banks cannot address or accept problem loans themselves in a direct manner, they allow the brokers to do the job for them. Banks maintain friendly relationships with mortgage brokers as they are their best source for marketing mortgages. The brokers take on the task of initiating and processing the loan before they turn it over to the bank. Most brokers are capable and trained to deal with all types of loans, including government mortgages. It is estimated that fifty percent of all mortgages are initiated through mortgage brokers.

Home buyers are turning to the internet more and more these days and using mortgage websites. There are many benefits to borrowers who choose use a mortgage website. The borrower gets a very quick response using the website compared to what they would get by contacting a bank directly. These websites give the customer multiple interest rate quotes from which they can review and compare rates, fees and the pros and cons of each offer.

Caitlina Fuller is a freelance writer. Professional mortgage brokers play an important role in the world of mortgage marketing. Since banks cannot address or accept problem loans themselves in a direct manner, they allow the brokers to do the job for them. Home buyers are turning to the internet more and more these days and using mortgage website.