A Network Marketing Failure Gives It a Try Again – This Is the Way It’s Supposed to Be

I’m an average guy I suppose. Most of my life I have been in the gym business. Done it all. Personal training, sales, management. You know, just a hard working guy trying to make a living. My parents were restaurant owners so I knew I wanted to own my own business when I grew up. Around the age of 24 I really started looking at various businesses. Now, I didn’t have a lot of money so I was rather limited. Out of the blue someone introduces me to Network Marketing. I was hooked. I loved the company, the product, and the pay plan. I believed in the concept of helping others achieve success will equal my success. I was told that all I had to do was copy what everyone else was doing and I would get the success that they had. Well, here’s what happened:I went to work full time. I worked in a beautiful office full of very excited people. I placed adds in the paper to attract new prospects. I went to over 20 weekend long trainings. I, to this day, believe I received some of the best MLM training anywhere. I was in it 100%. I had no doubt I would succeed. I kept this up for 2 years. I ended up going $40,000 in credit card debt, I had my new truck repossessed, and I was evicted from my apartment. My girlfriend left and even took the dog. I took my last $100 and bought a bicycle. I ended up biking to my factory job everyday for 6 months. I was broke and broken. Depression is an understatement. I had lived like a successful person for 2 years and now it was over.Fast forward to 2009. I’m 39 years old now. I have been away from MLM for 15 years. Once again someone told me about a product that I could identify with. This time, however, I have the internet and can research anything. If you are looking around the internet you are probably coming across topics like Attraction Marketing, Social Marketing, and The New Model of network marketing, etc. You are probably seeing several courses offered as well. Wondering if these are any good? I decided to keep an open mind and investigate one of these courses. I went with the Renegade Professional by Mike Klingler. I must say it got my thinking in a totally different way. Learning how to market directly to people interested in your product and your opportunity makes building any business so much easier.If you are looking at starting a business you are going to have to generate leads and market a product. I highly recommend looking at any of the courses regarding this topic. I failed worse than anyone I have ever known. Today I am building a business in a much more friendly way.

3 Devious Chiropractic Marketing Lies

I hope you haven’t bought-into or convinced yourself of any of these little devious chiropractic marketing white-lies. Because, one of the two biggest reasons for chiropractic practice failure is lack of chiropractic marketing systems, these small lies you tell yourself can add up to BIG trouble for your chiropractic practice. So, as I cover these insidious lies, be honest with yourself and ask if you’ve been telling yourself any of these:

Chiropractic Marketing LIE #1: “My budget’s way to small.”

This is a mindset many chiropractors mistakenly possess… that’s built on the idea that your chiropractic marketing is an expense. Really… your chiropractic marketing is NOT an expense. It’s an investment, when done right, that will bring you back more money. Your practice lighting… that’s an expense. Your air conditioning… that’s an expense. Your marketing… that’s an investment.

And, when you see your marketing as an investment… one that brings you a positive ROI (if you’re doing it correctly)… you should realize that the goal is to invest as much as possible. In other words, if every time you invest $1, you make back $2, you should be doing that everyday, all day. If your marketing is NOT bringing you back a positive return on your investment, that’s a sign that you’re simply not using the correct direct response marketing principles in your marketing and advertising efforts. Which leads me to the next Chiropractic Marketing Lie…

Chiropractic Marketing LIE #2: “Marketing doesn’t work for me.”

Of course marketing works. That’s why it’s a billion-dollar industry. The key, though, is that whenever you do advertise or market your practice, that you’re using time-tested, proven direct response marketing principles, and not just following the herd of what other chiropractors are doing.

In fact, let me be completely frank for a second…

Following what the average chiropractor is doing to try and build their practice, will only get you what the average chiropractor is currently getting. And, right now, I have to believe that’s NOT what you want. If you do what the average does, you’ll continue to get what the average gets. And, again, right now that’s very little.

According to Earl Nightingale, anytime you’re in an industry where there aren’t many successful examples, you should do the OPPOSITE of what everybody else in the marketplace is doing. For many chiropractors, using proper direct response marketing principles in their chiropractic marketing efforts is quite a stretch and gets them out of their comfort zone. But, most of the time, remaining in your comfort zone is the exact thing that holds you back. Often, it’s the things you’re most uncomfortable with that are the exact things you should be doing to grow your practice.

Listen:

Not all chiropractic marketing works. In fact, most chiropractic marketing doesn’t work. That’s because it’s not persuasive, not attention-getting, and doesn’t convey any benefits of what sets the typical chiropractor apart. But… BUT… properly done chiropractic marketing that does convey all of those things, will create a steady, consistent stream of new patients and cash flow to you. It will.

Chiropractic Marketing LIE #3: “There’s no time for marketing.”

Marketing your chiropractic practice is the lifeblood of your practice. It’s THE thing that will get you new patients and keep your patients coming back for months and months and months. The marketing of your practice should be viewed similar to the way you view eating for health and wellness. In order for your body to thrive it needs good nutrition and to be fed on a regular basis. You would say, “I don’t have time to eat” or “Eating isn’t important to my body”. We certainly know the outcome of that type of thinking.

Fact of the matter is, the chiropractors who give their marketing the proper amount of time and attention, combined with the proper direct response marketing principles, are the doctors experiencing the greatest practice growth and increase in cash flow. Your takeaway: you absolutely, positively MUST… MUST… give your chiropractic practice marketing the time and attention it deserves and needs.

And, so… there you have it… 3 of the tiny white-lies many chiropractors tell themselves about their chiropractic marketing that holds them back from every experiencing the big consistent growth they long for. Don’t make that same mistake.

Market Prediction – How to Predict Market Direction

There are various techniques used by traders and analysts to help with market prediction. Most traders will use one type of technical analysis, while others will combine different techniques when  trading on the stock market today. The kind of analysis used will depend on which school the analyst adheres to.  When a trader is stock picking, he will try to find out in which direction the stock picks are moving so that he can get in at the best time to maximize profits. One of the methods used in the stock market is technical analysis. This technique involves looking a historical data on a stock pick. Normally the volumes and price are the main focus, but other data is used as well.Stock charts will be used to look at historical data; this chart analysis will generally be viewed looking at candlestick patterns. The patterns that are formed by the candlestick charts will show where trend reversals may occur. Trend lines may also be used in conjunction with the candlestick patterns. There are many patterns that can form, and each pattern combined with other patterns will indicate a certain condition at a given time period. This information will help with market prediction, which in turn helps when trading stocks.Some candlestick patterns that signal changes are the “morning star”. This pattern follows a time where investors have been panicky and have been selling out of fear over a period of time. The morning star appears and is noted by three candles, with the first day’s candle being black and long, showing that there has been a strong down trend with the stock closing lower than it opened. The second day shows a white short-bodied candle signaling indecision, and shows that the trading range was low. The gap between the first day and second day further indicates that there is the probability that a reversal is occurring. The third day is a long white candle and this signals the bulls have taken control.This pattern is a good indication of a reversal and can be considered part of the market prediction. Traders will then give out advice and stock tips to investors so they they can buy in to the stock while it is increasing in price. This is just one method of using candlestick patterns to determine the direction things will move. There are actually 12 important candlestick patterns that can be used in market prediction, and traders should familiarize themselves with them.