3 Marketing Tips For All Small Business Owners

Are you looking for some proven ways to really skyrocket your sales and profits? If so, then today’s lesson will definitely benefit you. No matter what business you’re in, you have to do marketing. Nothing is more important than promoting your products and services to the people who need you and want to learn more from you.

So what are some of those offline marketing tips that can take your business to the next level? Well I’m glad you asked. Here’s the first way to start marketing your business to get more sales and profits immediately.

1) Backend sales

Selling on the “backend” simply means selling to repeat customers. Believe it or not, a lot of your business profits will account solely on these backend sales alone. In fact, 80% of your total business income will come from backend marketing – so you don’t want to neglect these people at all.

The simplest way to get your customers inspired by you and liking you is to simply mail them something once a month. This can be a new offer, some free tips, a free sample, and etc. It doesn’t matter method that you choose – simply contacting your customers on a monthly basis will increase your sales.

I would know first hand from doing this. And in fact, I even use this strategy to promote my internet marketing services. Keep your customer first (because the customer is always right…Lol…), and you will find yourself inundated with new sales and profits. Let’s take a look at another offline marketing strategy that you can use.

2) Highlight your weak spots

Hiding your weak spots or flaws is not a good thing to do. Because eventually, some wise guy will come around and try to “poke holes” in your business, and will attempt to make you seem like you’re an untrusting business owner. This is the last thing you need in your business, and it’s best if you just stand up to your flaws.

If your product or service has a flaw, highlight it in a way that doesn’t seem like it’s worth a big deal. Man up to your flaw and a lot of your prospects and customers will respect you for it. Here’s the last tip for having success with your marketing and advertising.

3) Don’t forget about bonuses

Bonuses are the deal clincher. You always want to ensure that you have a group of bonuses lined up to close the deal. In fact, you should even try to make your bonuses worth just as much (or even more!) than your core offer. This is marketing 101, and a lot of business owners should start using this as a key part of their marketing strategy.

One of the best kinds of bonuses that there is the use of “free reports”. Your free report is simply a 5-10 page product that goes over things that are similar to your products. Take the time to figure out what you can write about in your 5-10 page report, and start promoting it the same way that you promote your products.

Use these 3 tips to have the most success in your business as possible.

Good luck with marketing your products and services.

Market Prediction – How to Predict Market Direction

There are various techniques used by traders and analysts to help with market prediction. Most traders will use one type of technical analysis, while others will combine different techniques when  trading on the stock market today. The kind of analysis used will depend on which school the analyst adheres to.  When a trader is stock picking, he will try to find out in which direction the stock picks are moving so that he can get in at the best time to maximize profits. One of the methods used in the stock market is technical analysis. This technique involves looking a historical data on a stock pick. Normally the volumes and price are the main focus, but other data is used as well.Stock charts will be used to look at historical data; this chart analysis will generally be viewed looking at candlestick patterns. The patterns that are formed by the candlestick charts will show where trend reversals may occur. Trend lines may also be used in conjunction with the candlestick patterns. There are many patterns that can form, and each pattern combined with other patterns will indicate a certain condition at a given time period. This information will help with market prediction, which in turn helps when trading stocks.Some candlestick patterns that signal changes are the “morning star”. This pattern follows a time where investors have been panicky and have been selling out of fear over a period of time. The morning star appears and is noted by three candles, with the first day’s candle being black and long, showing that there has been a strong down trend with the stock closing lower than it opened. The second day shows a white short-bodied candle signaling indecision, and shows that the trading range was low. The gap between the first day and second day further indicates that there is the probability that a reversal is occurring. The third day is a long white candle and this signals the bulls have taken control.This pattern is a good indication of a reversal and can be considered part of the market prediction. Traders will then give out advice and stock tips to investors so they they can buy in to the stock while it is increasing in price. This is just one method of using candlestick patterns to determine the direction things will move. There are actually 12 important candlestick patterns that can be used in market prediction, and traders should familiarize themselves with them.

How to Implement Proven Techniques Into Your Email Marketing Strategy

Many internet marketers fail to implement an effective email marketing strategy because they neglect the act of formulating an opt-in list of prospects to market to.

Instead of using an email direct marketing tool through a trustworthy email marketing system to enable website visitors to sign up for further correspondence, they purchase a list of email addresses to market to.

The result of purchasing lists is sending SPAM, becoming an annoyance and wasting your marketing dollars by sending messages to uninterested people.

On the other hand, by building an opt-in list, you will be marketing to warm prospects that are interested in what you have to offer and have taken the step to ensure further communication.

In order for marketing through email to work for you, there are three concepts that you have to stick to…

Market only to your opt-in list
Send useful messages rather than sales letters
Be consistent in sending your email messages.
Here are some tried and true email marketing strategies for your marketing campaign…
Offer a free online course to encourage website visitors to sign up for further communications.
Set your online course up to be delivered by autoresponder with one lesson a week for the next 10 weeks in order to take advantage of the leads when they are hot.
Use the online course to introduce your prospects to your products or services, to introduce them to your affiliate products and services, and to direct them back to your website.
Formulate a useful ezine or newsletter to be delivered to your prospects consistently (monthly is recommended).
Promote your products and services through your newsletter as well as providing useful news.
Information in the newsletter should direct readers back to your website.
By combining these techniques into your email strategy you will experience the following benefits…
You will be marketing to warm prospects.
You will stay in touch with your customers and prospects.
By offering useful information you will build your creditability and become a trustworthy resource for your website visitors.
You will have the opportunity to advertise sales and specials to your target market.
You will have more repeat customers.
You are likely to increase the amount of referrals.
Email marketing to opt-in prospects is an excellent, cost-effective way for internet marketers to build their client base. It encourages revisits to your website which increases the opportunities for sales and profitability.