3 Marketing Tips For All Small Business Owners

Are you looking for some proven ways to really skyrocket your sales and profits? If so, then today’s lesson will definitely benefit you. No matter what business you’re in, you have to do marketing. Nothing is more important than promoting your products and services to the people who need you and want to learn more from you.

So what are some of those offline marketing tips that can take your business to the next level? Well I’m glad you asked. Here’s the first way to start marketing your business to get more sales and profits immediately.

1) Backend sales

Selling on the “backend” simply means selling to repeat customers. Believe it or not, a lot of your business profits will account solely on these backend sales alone. In fact, 80% of your total business income will come from backend marketing – so you don’t want to neglect these people at all.

The simplest way to get your customers inspired by you and liking you is to simply mail them something once a month. This can be a new offer, some free tips, a free sample, and etc. It doesn’t matter method that you choose – simply contacting your customers on a monthly basis will increase your sales.

I would know first hand from doing this. And in fact, I even use this strategy to promote my internet marketing services. Keep your customer first (because the customer is always right…Lol…), and you will find yourself inundated with new sales and profits. Let’s take a look at another offline marketing strategy that you can use.

2) Highlight your weak spots

Hiding your weak spots or flaws is not a good thing to do. Because eventually, some wise guy will come around and try to “poke holes” in your business, and will attempt to make you seem like you’re an untrusting business owner. This is the last thing you need in your business, and it’s best if you just stand up to your flaws.

If your product or service has a flaw, highlight it in a way that doesn’t seem like it’s worth a big deal. Man up to your flaw and a lot of your prospects and customers will respect you for it. Here’s the last tip for having success with your marketing and advertising.

3) Don’t forget about bonuses

Bonuses are the deal clincher. You always want to ensure that you have a group of bonuses lined up to close the deal. In fact, you should even try to make your bonuses worth just as much (or even more!) than your core offer. This is marketing 101, and a lot of business owners should start using this as a key part of their marketing strategy.

One of the best kinds of bonuses that there is the use of “free reports”. Your free report is simply a 5-10 page product that goes over things that are similar to your products. Take the time to figure out what you can write about in your 5-10 page report, and start promoting it the same way that you promote your products.

Use these 3 tips to have the most success in your business as possible.

Good luck with marketing your products and services.

Direct Sellers: Street Credentials Mean Something

Direct selling has been around for a very long time – the reason for this is the fact that direct sellers use word of mouth to promote their products and get sales, and most marketers know that word of mouth marketing continues to be one of the best ways to market a product or service.

Nowadays, direct sellers can utilize a lot of resources in getting prospects, generating leads, and increasing their sales. Social media is one of those resources, as it’s an excellent way to do some market research, engage with prospective customers, and participate in discussions.

It’s not a good idea to just jump into social media without knowing exactly what to do, however. Even if you’ve been using Facebook or Twitter for years now, using social media for your direct selling business is still very different from interacting with your friends on Facebook or tweeting personal stuff on Twitter. There’s more to it than that.

If you really want to be successful in using social media for your business, consulting with an expert would be very helpful. This is someone who can really guide you step-by-step through the process so you don’t end up floundering along and uncertain of what you’re doing.

The problem nowadays is the fact that so many people call themselves “experts” or “gurus” without really being one. There’s a huge difference between a true expert and someone who just calls themselves that.
So how do you find the real expert? How do you differentiate between someone who really knows what they’re doing and someone who’s all talk?

1. Knowledge

For someone to position themselves an “expert” in their field means that they have excellent working knowledge of the industry and the work required of it. They should be knowledgeable enough to be able to explain to someone who’s not involved in the industry – if they frequently use jargon and other industry terms, they may be just spouting off and trying to sound knowledgeable even if they aren’t.

Also, they should know the limits of their knowledge – if they don’t know something, they should willingly admit it. But typically, even if they don’t exactly know something, they know a way to get the information for you.

2. Experience

Experience is also a critical factor. You cannot call yourself an expert without having prior experience in your particular niche or industry. A true expert would have working experience on the field, and can give you evidence of their performance. For example, a social media expert should be able to give you the results of what they did for a business – you should clearly see an improvement in how the business is doing. Otherwise, if they cannot show you any results, then they really shouldn’t call themselves experts.

3. Problem Solver

A real expert isn’t one who will panic when problems arise. They should be able to stay calm and figure out how to solve the problem in a rational manner. They’re the go-to person for any problems encountered. They should be able to make quick decisions based on their knowledge and experience, and guide you in the right direction.

4. Commitment

A true expert is one who is committed to the work they do and continues to learn whatever they can about their field of interest. They aren’t simply stagnant about their knowledge, but they are continually enthusiastic about learning more about their niche. They aren’t forced into doing what they do – they are simply passionate and committed about it.

5. Networking

A real expert is someone who knows how to network with their peers and knows the value of connections. After all, they wouldn’t be experts if no one acknowledges their knowledge and experience on a particular niche.

6. Authentic

Experts are authentic people. They don’t need to scam you in order to sell their services. They practice what they preach, and they’re confident in their abilities. They don’t have to push their expertise on people, because people are already approaching them to learn more.

As a direct seller, make sure that you approach a true expert, not someone who just claims to be an expert but doesn’t have the street credentials to prove it. This is someone who’s willing to take you by the hand and show you what they know without having to make up stories. Don’t fall for just anyone who puts guru or expert at the end of their title. Find the real expert who can really deliver.

What is Direct Marketing?

Direct marketing can be used to build businesses online and out in the real world. People from all over the world are getting in on this form of marketing. Salaries are high, and the business is good.Anyone can become a direct marketer that seeks to earn money and has a real need to be someone successful in life. Due to the economy, the business of direct marketing is growing. You do not need any special type of experience to pursue this kind of lifestyle. All you need is to be willing to learn.There are several different ways that a person can directly market their products. Compiled below is a list of several different definitions of direct marketing, and the various techniques that can be used.1. Direct marketing can sometimes be a means of attempting to sell a product by approaching a potential buyer with the product. The buyer could be a friend, co-worker, business, or family member. This form of marketing can be used on anyone, and what is so wonderful is that it is always used to everyone\’s advantage.2. Another method of direct marketing is by use of a telephone. It is important that the concept is understood before such a sales method is used. This type of marketing involves targeting certain individuals that are likely to buy the product. For example, beach supplies might be sold over the phone by the sales person targeting an area where beach supply sales are usually high.3. Using a blog or website is another great way to use this form of marketing. You can market your products on your blog or website by attracting traffic to your site that is interested in your product.4. Using email lists can help direct marketers also target certain demographics more effectively. All they have to do is sign up to an email listing service, get certain people\’s email addresses, and send them information about their products.Direct marketing is a very great way to go about selling and advertising your products. The best thing about it is that you are sure to make a sell, especially if you know the type of people that are going to buy your product. You certainly will not be able to sell maternity clothes to a bunch of men, that is why you seek out a demographic and aim for your specific target. By using this particular method of marketing, you are also helping people find things that they are most interested in buying.Some people will rant that this type of marketing is just a trick that sales people use to persuade others into buying their products. They are completely wrong. The reason why is because if someone loves candles, and they have a history of buying them, then there is also a good chance that they will continue to buy them in the future. This is where the direct marketer comes in. This method of marketing is useful and very much needed in the sales industry. All in all, direct marketing is one of the most positive and effective ways to present and sell a product.