Market Prediction – How to Predict Market Direction

There are various techniques used by traders and analysts to help with market prediction. Most traders will use one type of technical analysis, while others will combine different techniques when  trading on the stock market today. The kind of analysis used will depend on which school the analyst adheres to.  When a trader is stock picking, he will try to find out in which direction the stock picks are moving so that he can get in at the best time to maximize profits. One of the methods used in the stock market is technical analysis. This technique involves looking a historical data on a stock pick. Normally the volumes and price are the main focus, but other data is used as well.Stock charts will be used to look at historical data; this chart analysis will generally be viewed looking at candlestick patterns. The patterns that are formed by the candlestick charts will show where trend reversals may occur. Trend lines may also be used in conjunction with the candlestick patterns. There are many patterns that can form, and each pattern combined with other patterns will indicate a certain condition at a given time period. This information will help with market prediction, which in turn helps when trading stocks.Some candlestick patterns that signal changes are the “morning star”. This pattern follows a time where investors have been panicky and have been selling out of fear over a period of time. The morning star appears and is noted by three candles, with the first day’s candle being black and long, showing that there has been a strong down trend with the stock closing lower than it opened. The second day shows a white short-bodied candle signaling indecision, and shows that the trading range was low. The gap between the first day and second day further indicates that there is the probability that a reversal is occurring. The third day is a long white candle and this signals the bulls have taken control.This pattern is a good indication of a reversal and can be considered part of the market prediction. Traders will then give out advice and stock tips to investors so they they can buy in to the stock while it is increasing in price. This is just one method of using candlestick patterns to determine the direction things will move. There are actually 12 important candlestick patterns that can be used in market prediction, and traders should familiarize themselves with them.

How to Implement Offline Direct Mail Marketing Campaign For Lead Generation & Direct Response Sales

A large portion of offline direct mail marketing campaign successes largely depends in the preparation of your offer. You must spend time planning your direct mail marketing campaign otherwise it could be a very expensive mistake . Here are a few things you can do to help you ensure your direct mail, offline marketing campaigns win every time.

Steps for creating an offline direct mail marketing campaign:

To start, define your expected outcomes and objectives. What kind of response are you expecting and what did you base your estimated conversions on? Then you need to determine your budget, resources and time lines. Next decide what type of direct mail marketing campaign will be most effective for your product or service.

Here are some suggestions for offline – online direct mail marketing pieces:

  • Post Cards: postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full blown direct mail packages or sales letters, and they are great for generating leads.
  • Classified Ads: This is something everyone should be testing in one form or another. It’s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds.
  • TV and Radio Markets are hotter than ever: National TV and radio spots may be too expensive for you…but there are TONS of local spots waiting to get filled for incredibly cheap prices!
  • Dimensional Mailers: Samples, CD’s and more…
  • Newspaper ads: You can have catchy and bold advertisements printed in newspapers and magazines. Writing just the name of the website can create the desired curiosity to find out more about you.

Each direct marketing piece is used for different purposes and offers. Choose the option that best suits your needs (price, layout, effectiveness, etc). Next you will need to find a mailing list. How you will mail it. How to track your leads also follow up with your leads and convert them to buyers.

Last step of your offline direct response marketing campaign

The most critical step to your successful direct mail marketing is your follow up. This is where most people drop the ball. It is quite easy to do but it requires some preparation. Stay tune for future posts on offline direct marketing follow up tactics.

A Copywriter’s Rant: When Stupidity Is Punished By Death (You Can Stop Marketing Stupidity Now!)

A number of years ago a long time friend made the comment to me that what he loved about Dungeons and Dragons was that “Players were punished for their stupidity with death”

Generally he was right. He believed life wasn’t like that but I will say that in the marketing world non-response to a promotion makes you feel pretty hollow inside and especially in the early days when you aren’t used to it, it makes you wish you were dead.

Now there is an upside to this direct reward and punishment. You know what works and what doesn’t work.

This means that if you are willing to take a hint then you can test your way to success. However, often times there can be some internal emotional coping required. After all you have probably slaved away at getting to where you are today and the market not responding is very painful.

There is how I would prevent myself from feeling stupid.

Stupidity Preventer #1 Be set up to test

Testing is the cure. If you have two different test panels set up one will perform at a different level to the other. This all but guarantees that you will have one control. Your marketing isn’t win lose. It is set up for gradual improvement. ‘A’ beat ‘B’ that means that now I have to find ways to make ‘A’ better while at the same time coming up with ‘C’ in order to beat ‘A.’

This gradual improvement is life changing because every improvement made gets locked in and there will be future payoffs. It’s an amazingly good feeling to see it happening.

Stupidity Preventer #2 Bring in fresh eyes.

Fresh eyes are pivotal to avoiding doing stupid things. That is why I am in a mastermind group. I’ve had them shoot down some of my stupid ideas point blank. It has saved me money and more importantly it has saved me time. Time is the most precious resource in the world and we don’t have time to be making stupid mistakes.

I work with clients at a project’s inception in order to help them to avoid making stupid mistakes. It’s one of the big dangers of being a copywriter. A client thinks they know what they need and they order their copy like they are ordering their pizza.

Then low and behold, despite the copy being okay, good or even great, they don’t get the results that they want. Copy doesn’t operate in a vacuum. It operates as part of a marketing system. Fresh eyes on all aspects of marketing is vital to avoiding stupid mistakes.