How to Implement Proven Techniques Into Your Email Marketing Strategy

Many internet marketers fail to implement an effective email marketing strategy because they neglect the act of formulating an opt-in list of prospects to market to.

Instead of using an email direct marketing tool through a trustworthy email marketing system to enable website visitors to sign up for further correspondence, they purchase a list of email addresses to market to.

The result of purchasing lists is sending SPAM, becoming an annoyance and wasting your marketing dollars by sending messages to uninterested people.

On the other hand, by building an opt-in list, you will be marketing to warm prospects that are interested in what you have to offer and have taken the step to ensure further communication.

In order for marketing through email to work for you, there are three concepts that you have to stick to…

Market only to your opt-in list
Send useful messages rather than sales letters
Be consistent in sending your email messages.
Here are some tried and true email marketing strategies for your marketing campaign…
Offer a free online course to encourage website visitors to sign up for further communications.
Set your online course up to be delivered by autoresponder with one lesson a week for the next 10 weeks in order to take advantage of the leads when they are hot.
Use the online course to introduce your prospects to your products or services, to introduce them to your affiliate products and services, and to direct them back to your website.
Formulate a useful ezine or newsletter to be delivered to your prospects consistently (monthly is recommended).
Promote your products and services through your newsletter as well as providing useful news.
Information in the newsletter should direct readers back to your website.
By combining these techniques into your email strategy you will experience the following benefits…
You will be marketing to warm prospects.
You will stay in touch with your customers and prospects.
By offering useful information you will build your creditability and become a trustworthy resource for your website visitors.
You will have the opportunity to advertise sales and specials to your target market.
You will have more repeat customers.
You are likely to increase the amount of referrals.
Email marketing to opt-in prospects is an excellent, cost-effective way for internet marketers to build their client base. It encourages revisits to your website which increases the opportunities for sales and profitability.

A Review of Mortgage Marketing

Every business benefits from marketing and the mortgage industry has long known this fact. Mortgage companies actively participate in marketing campaigns through the use of seminars, press releases, advertisements in the media, cold calling, various lead generation tactics and by word of mouth (WOM).

The internet is widely used in mortgage marketing, most notably through the use of a mortgage website. Mortgage companies can take many different approaches to marketing, ranging from advertising early mortgage approvals, short-term loan processing, low interest rates, or bad credit mortgages.

Mortgage marketing is probably most commonly done via telemarketing. Telemarketers are employed which call people from a random list. If the person contacted is interested in a mortgage, the lead is send on to the mortgage company itself. Using what is called a hot transfer method, a call can be transferred directly to a representative of the mortgage company.

Mortgage marketing services can take many forms. Many mortgage firms hold seminars for a select group of people who are most usually real estate agents and prospective home buyers. The mortgage companies will put on a series of presentations wherein they provide an incentive for people who purchase their mortgages on the spot or within a limited number of days. This method is quite effective but of course it can only be used periodically.

Professional mortgage brokers play an important role in the world of mortgage marketing. Since banks cannot address or accept problem loans themselves in a direct manner, they allow the brokers to do the job for them. Banks maintain friendly relationships with mortgage brokers as they are their best source for marketing mortgages. The brokers take on the task of initiating and processing the loan before they turn it over to the bank. Most brokers are capable and trained to deal with all types of loans, including government mortgages. It is estimated that fifty percent of all mortgages are initiated through mortgage brokers.

Home buyers are turning to the internet more and more these days and using mortgage websites. There are many benefits to borrowers who choose use a mortgage website. The borrower gets a very quick response using the website compared to what they would get by contacting a bank directly. These websites give the customer multiple interest rate quotes from which they can review and compare rates, fees and the pros and cons of each offer.

Caitlina Fuller is a freelance writer. Professional mortgage brokers play an important role in the world of mortgage marketing. Since banks cannot address or accept problem loans themselves in a direct manner, they allow the brokers to do the job for them. Home buyers are turning to the internet more and more these days and using mortgage website.

Extra Retirement Income in Affiliate Marketing – How Should I Start?

Most people end up researching affiliate marketing as a result of reading about making money online. It is a viable choice for Baby Boomers who want to make some extra retirement income to supplement pensions, Social Security, IRA and/or 401Ks. This article will explore some of the directions investigate when deciding where to begin.

One interesting area a retiree might explore and would function as an introduction to affiliate marketing is called niche stores. This means becoming an an affiliate to one of the well-known online sales organizations, like eBay or Amazon. What you do is choose one very specific area, or niche to promote, like a piece of sports equipment, or a specialized hobby. You create a website with very specific background information and targeted advice. Once this website is built, then follow specific procedures to sign up with a company and through “Internet magic” a live feed appears on the website showing what is available for sale. By exploring this type of marketing, you learn about build a web page, and how to optimize it to get search engines to find you page. Eventually you learn how use key words to write articles and blogs to attract customers.

Another aspect of Affiliate Marketing for creating extra retirement income to investigate is the more risky Pay Per Click (PPC)advertising. For this you should have some disposable income to start out with. In a nutshell, PPC is learning how to write and place those ads found on the right hand side of search engine results. Find a product that has an affiliate program that pays a commission if someone you direct to their site buys anything. You invest money to place the ad; you get paid back for anyone who clicks on that ad. The risk is in hoping more is earned from clicking than was paid out to begin with. You learn about researching a product and keywords when pursuing this track of affiliate marketing.

A final way to look into affiliate marketing is to take an affiliate marketing training course. There are a bunch out there. For a retiree, with no background in marketing, a program that simplifies the whole process and can break it down into spelled out steps or and outline would probably work best. Exactly what to do at step one is described, hopefully with videos and pictures, and then what to do next Anything that is advertised by a certain number of days needs to be considered steps, one step may take one day or may take several days depending on individual learning curves. These system generally teach article marketing where a product is chosen that pays affiliate commission and a campaign is created with articles, blogs, forums and optional websites.

This is a simplified review of three viable directions to pursue once the decision was made to explore affiliate marketing as a way to earn extra retirement income. Please be aware that not one of these is a breeze to learn, all take time, and commitment and a willingness to study something new and different. Riches will not be made in days or even weeks. But in time, these should bring in some extra income for the retiree. Before choosing any direction it is imperative to fully research the product, the credentials of the author and find some believable testimonials.