Discover Three Direct Network Marketing Secrets

Direct network marketing is sweeping the Internet. With the advent of Web 2.0 it is fast becoming the way to promote your business. Direct network marketing is a way to use the web to promote a network marketing opportunity directly to the web community. Here are a few things that will help you make a real difference when promoting your business with the Internet.

First, it is important the you recognize that the advantage to the Internet is that you can reach a large audience one person at a time. This is very different from TV, or radio which is broadcast. People using the Internet can search for specific things that interest them. By providing direct content that addresses these specific queries you can help them learn where the solution to their problem is. That, of course, would be your network marketing opportunity. This is a natural way to find people who are interested in what you have to offer.

Second, you need to be branded. What I mean by this is that you need to have something that distinguishes you from the rest of the crowd. Your brand can be your team, a system you use, or you. This is important because otherwise you will get lost in a sea of people trying to promote the same thing. The best way to be unique is to promote your own brand or to simply promote yourself. Leverage yourself by learning everything you can about how to market and then lead.

Third, provide a lot of valuable content. The size of your bank account is directly proportional to the amount of value that you provide. This is true in life and it is definitely true in direct network marketing. The Internet is full of people who are trying to take money from other people in one way or another. This is backwards. If you want to find true success then give back first.

These are some of the secrets to direct network marketing using the Internet that will help make a real difference in your business. If you would like to discover the system that I use that incorporates all of these go to Lead Edge MLM

3 Devious Chiropractic Marketing Lies

I hope you haven’t bought-into or convinced yourself of any of these little devious chiropractic marketing white-lies. Because, one of the two biggest reasons for chiropractic practice failure is lack of chiropractic marketing systems, these small lies you tell yourself can add up to BIG trouble for your chiropractic practice. So, as I cover these insidious lies, be honest with yourself and ask if you’ve been telling yourself any of these:

Chiropractic Marketing LIE #1: “My budget’s way to small.”

This is a mindset many chiropractors mistakenly possess… that’s built on the idea that your chiropractic marketing is an expense. Really… your chiropractic marketing is NOT an expense. It’s an investment, when done right, that will bring you back more money. Your practice lighting… that’s an expense. Your air conditioning… that’s an expense. Your marketing… that’s an investment.

And, when you see your marketing as an investment… one that brings you a positive ROI (if you’re doing it correctly)… you should realize that the goal is to invest as much as possible. In other words, if every time you invest $1, you make back $2, you should be doing that everyday, all day. If your marketing is NOT bringing you back a positive return on your investment, that’s a sign that you’re simply not using the correct direct response marketing principles in your marketing and advertising efforts. Which leads me to the next Chiropractic Marketing Lie…

Chiropractic Marketing LIE #2: “Marketing doesn’t work for me.”

Of course marketing works. That’s why it’s a billion-dollar industry. The key, though, is that whenever you do advertise or market your practice, that you’re using time-tested, proven direct response marketing principles, and not just following the herd of what other chiropractors are doing.

In fact, let me be completely frank for a second…

Following what the average chiropractor is doing to try and build their practice, will only get you what the average chiropractor is currently getting. And, right now, I have to believe that’s NOT what you want. If you do what the average does, you’ll continue to get what the average gets. And, again, right now that’s very little.

According to Earl Nightingale, anytime you’re in an industry where there aren’t many successful examples, you should do the OPPOSITE of what everybody else in the marketplace is doing. For many chiropractors, using proper direct response marketing principles in their chiropractic marketing efforts is quite a stretch and gets them out of their comfort zone. But, most of the time, remaining in your comfort zone is the exact thing that holds you back. Often, it’s the things you’re most uncomfortable with that are the exact things you should be doing to grow your practice.


Not all chiropractic marketing works. In fact, most chiropractic marketing doesn’t work. That’s because it’s not persuasive, not attention-getting, and doesn’t convey any benefits of what sets the typical chiropractor apart. But… BUT… properly done chiropractic marketing that does convey all of those things, will create a steady, consistent stream of new patients and cash flow to you. It will.

Chiropractic Marketing LIE #3: “There’s no time for marketing.”

Marketing your chiropractic practice is the lifeblood of your practice. It’s THE thing that will get you new patients and keep your patients coming back for months and months and months. The marketing of your practice should be viewed similar to the way you view eating for health and wellness. In order for your body to thrive it needs good nutrition and to be fed on a regular basis. You would say, “I don’t have time to eat” or “Eating isn’t important to my body”. We certainly know the outcome of that type of thinking.

Fact of the matter is, the chiropractors who give their marketing the proper amount of time and attention, combined with the proper direct response marketing principles, are the doctors experiencing the greatest practice growth and increase in cash flow. Your takeaway: you absolutely, positively MUST… MUST… give your chiropractic practice marketing the time and attention it deserves and needs.

And, so… there you have it… 3 of the tiny white-lies many chiropractors tell themselves about their chiropractic marketing that holds them back from every experiencing the big consistent growth they long for. Don’t make that same mistake.

What Are the Most Important Things to Look For in a Direct Sales or Network Marketing Company?

My oldest son was born in 2000, and ever since then I have been looking for a career that allowed me to be available for him. My criteria are pretty specific. My husband is in the military and does not have the option to just call in sick if the kids are home from school and I have a business meeting to attend. And these days there is the distinct possibility of him being deployed for any length of time. So, I’m the parent who has to be available at the drop of hat (or the beep of a ear thermometer). Flexibility is a key ingredient to my ideal career. I do not want to have to rely on daycare providers being available for me to go to work. Secondly, because of my husband’s career, mine has to be portable. We pick up and move every three years, so I don’t want to worry about having to find something new at our next location. Lastly, I wanted an actual career, not a job. For me, this means money and recognition. I was looking for something that provided unlimited income potential (after all, if you’re talking about an ideal career you might as well shoot for the moon). I also wanted recognition for a job well done from the company. This could be in the form of promotions, bonuses, awards. (I’m not that picky)It’s a tall order, but I’m nothing if not optimistic. My searching led me to the network marketing/direct sales industry. Direct Sales is a huge business, and there is always room for one more. After working with a couple different companies, reading a few books, talking to some experts in the field, earning a few awards, and making some money, I have learned there are some key things a direct sales business needs to offer to help you be successful in your business.1. A Strong Product LineAnd this needs to something you can be passionate about. The more passionate you are, the less you have to “sell” it. It is also important that there is a line of products. Once you have a customer, you want to be able to sell other products to them. And lastly, it is ideal that the products be consumable. Repeat customers are a wonderful thing.2. A Lead Generation SystemMany, many, many companies out there give you the same advice when you get started. Talk to your friends, family, neighbors and coworkers to get started. Unfortunately, if you’re comfortable talking about your business with them in the first place, you will still eventually run out of these people. Where do you go from there? Does the company have a lead system in place, or are you on your own for marketing?3. TrainingThis one can actually piggyback off number 2. Does the company provide ongoing training? It is important to become a product knowledge expert when you are in sales. It is also necessary to learn how to build your business, so you don’t end up hitting that proverbial wall. But even more important is management training. One of the best ways to build your business is through bringing other people into the business. And once they are there, you want to have a strong team. If this doesn’t come naturally for you, does the company offering management or team training?4. Multiple lines of IncomeThis is especially important to keep from burning out. It is also helpful if you find that you excel in one area over another. For instance, you are really good at selling the product but not at recruiting. Or you just gather people to you by breathing, and you’d rather concentrate on that than on selling the product. Can you still make a good income if you specialize?In all my searching, I have found that these are key ingredients to help ensure my success. I have found that I am far more successful in my business when I have all the tools available to me in just one place, rather than having to go find them on my own. It has taken me some time to find exactly what I needed in a company, but persistence and planning definitely pay off.