Direct Marketing – How Can I Make a Killing With Information Products?

If you want to create a lasting business, where you control your destiny, your work hours, and your level of income based on effort, then direct marketing information products is for you. Selling nothing more than ideas in paper and ink, you can create a business empire that will bring in more money than you could ever make with your day job. Read on to find out more.

The key to finding a blockbuster product is to create a lot of them. Even the biggest names in direct marketing only hit home runs about 30% of the time. A good rule of thumb for the success of information products is that out of 10 products, 1-2 will be home runs, 5 will be mediocre, and 3-4 will complete failures. That means that you need to get out there and develop a lot of products. Sure it’s possible that your first product will be a hit right out of the gate, but most-likely it will take you awhile before you find that hot seller.

Once you find your winners, put all of your efforts into marketing them. Fail fast and drop the losers quickly. It is nothing personal, it’s business. Your market does not care how much time you spent on a product. If they don’t like it, they won’t buy it. Drop the losers and let the winners run.

Find or create a system for creating information products quickly. As I said before, you need to fail fast and you need to get as many products to market as you can so your customer will vote with their wallets. Only improve the products that are selling. There is no point in tweaking a product that no one is buying. Use your time wisely and once you have that golden product, use direct marketing to capture your audience and sell that product from every angle you can find. You will be smiling all the way to the bank, but first you are going to have to put in a lot of hard work.

Joshua Black is an on-line infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed. He is the developer of the Ultimate Information Product Report. This is a 34-page report that gives you all of the information and free software you need to create and sell your own information product and start generating serious cash in as little as 5 days.

Website Traffic Marketing

The human factor is very significant when it comes to website traffic marketing. To put it briefly, the human factor refers to the ability of people, individually and together, to bring about a change in the popularity levels of any given website. This can be done through individual independent reviews, voluntary linking programs and of course, word of mouth. All these factors point towards one fact- the content that is published on the website should be of the highest quality. Whether the content is in the form of a video, audio or text, this detail should not be overlooked.

Website traffic marketing becomes important for any website owner. The success of any website depends on the number of people who visit it on a daily basis. Website traffic marketing can be done in many ways but website owners depend on such methods that give them direct results but without the extra effort. It goes without saying that cyber space is vast and no matter what niche you select, you will definitely have competition. This is why it becomes necessary to make sure that the information on your website is up-to-date and the contact with the audience is direct.

The best way to establish direct contact is through message board and forum discussions. Website owners should do a Google search and find message boards that carry out regular discussions on the topics related to the niche that you have chosen. By giving your opinions on a daily basis- you will establish a name for yourself after which you can promote your products or services. The success of this website traffic marketing technique is guaranteed if you are aware of the rules and regulations of the forum. Website owners also recommend leaving the URL to your website at the end of each message post. This method will not only increase the level of traffic to your website but will also help you to make friends who will support you in the long run. Such “followers” become important for a business to survive.

Even though the message board method of website traffic marketing is not as fast as methods like “Pay Per Click” or as easy as “Buying Ad Space” it is definitely rewarding and undoubtedly effective. This becomes all the more significant if the niche that you have chosen is uncommon and the audience is exclusive. Naturally, the web traffic in this case will be targeted.

Website traffic marketing is made easy with “Article Marketing”. This method will require the website owner to write articles which are related to the niche of your choice. These articles should be sent to well-known and reputed online magazines. For best results, a URL to your website should be included in the author resource box. If the rules of the e-zine are not too stringent, one can also include the link in the beginning and end of the article. If the content of the article is impressive enough, readers will click on the link and be directed to your website.

3 Marketing Tips For All Small Business Owners

Are you looking for some proven ways to really skyrocket your sales and profits? If so, then today’s lesson will definitely benefit you. No matter what business you’re in, you have to do marketing. Nothing is more important than promoting your products and services to the people who need you and want to learn more from you.

So what are some of those offline marketing tips that can take your business to the next level? Well I’m glad you asked. Here’s the first way to start marketing your business to get more sales and profits immediately.

1) Backend sales

Selling on the “backend” simply means selling to repeat customers. Believe it or not, a lot of your business profits will account solely on these backend sales alone. In fact, 80% of your total business income will come from backend marketing – so you don’t want to neglect these people at all.

The simplest way to get your customers inspired by you and liking you is to simply mail them something once a month. This can be a new offer, some free tips, a free sample, and etc. It doesn’t matter method that you choose – simply contacting your customers on a monthly basis will increase your sales.

I would know first hand from doing this. And in fact, I even use this strategy to promote my internet marketing services. Keep your customer first (because the customer is always right…Lol…), and you will find yourself inundated with new sales and profits. Let’s take a look at another offline marketing strategy that you can use.

2) Highlight your weak spots

Hiding your weak spots or flaws is not a good thing to do. Because eventually, some wise guy will come around and try to “poke holes” in your business, and will attempt to make you seem like you’re an untrusting business owner. This is the last thing you need in your business, and it’s best if you just stand up to your flaws.

If your product or service has a flaw, highlight it in a way that doesn’t seem like it’s worth a big deal. Man up to your flaw and a lot of your prospects and customers will respect you for it. Here’s the last tip for having success with your marketing and advertising.

3) Don’t forget about bonuses

Bonuses are the deal clincher. You always want to ensure that you have a group of bonuses lined up to close the deal. In fact, you should even try to make your bonuses worth just as much (or even more!) than your core offer. This is marketing 101, and a lot of business owners should start using this as a key part of their marketing strategy.

One of the best kinds of bonuses that there is the use of “free reports”. Your free report is simply a 5-10 page product that goes over things that are similar to your products. Take the time to figure out what you can write about in your 5-10 page report, and start promoting it the same way that you promote your products.

Use these 3 tips to have the most success in your business as possible.

Good luck with marketing your products and services.