3 Marketing Tips For All Small Business Owners

Are you looking for some proven ways to really skyrocket your sales and profits? If so, then today’s lesson will definitely benefit you. No matter what business you’re in, you have to do marketing. Nothing is more important than promoting your products and services to the people who need you and want to learn more from you.

So what are some of those offline marketing tips that can take your business to the next level? Well I’m glad you asked. Here’s the first way to start marketing your business to get more sales and profits immediately.

1) Backend sales

Selling on the “backend” simply means selling to repeat customers. Believe it or not, a lot of your business profits will account solely on these backend sales alone. In fact, 80% of your total business income will come from backend marketing – so you don’t want to neglect these people at all.

The simplest way to get your customers inspired by you and liking you is to simply mail them something once a month. This can be a new offer, some free tips, a free sample, and etc. It doesn’t matter method that you choose – simply contacting your customers on a monthly basis will increase your sales.

I would know first hand from doing this. And in fact, I even use this strategy to promote my internet marketing services. Keep your customer first (because the customer is always right…Lol…), and you will find yourself inundated with new sales and profits. Let’s take a look at another offline marketing strategy that you can use.

2) Highlight your weak spots

Hiding your weak spots or flaws is not a good thing to do. Because eventually, some wise guy will come around and try to “poke holes” in your business, and will attempt to make you seem like you’re an untrusting business owner. This is the last thing you need in your business, and it’s best if you just stand up to your flaws.

If your product or service has a flaw, highlight it in a way that doesn’t seem like it’s worth a big deal. Man up to your flaw and a lot of your prospects and customers will respect you for it. Here’s the last tip for having success with your marketing and advertising.

3) Don’t forget about bonuses

Bonuses are the deal clincher. You always want to ensure that you have a group of bonuses lined up to close the deal. In fact, you should even try to make your bonuses worth just as much (or even more!) than your core offer. This is marketing 101, and a lot of business owners should start using this as a key part of their marketing strategy.

One of the best kinds of bonuses that there is the use of “free reports”. Your free report is simply a 5-10 page product that goes over things that are similar to your products. Take the time to figure out what you can write about in your 5-10 page report, and start promoting it the same way that you promote your products.

Use these 3 tips to have the most success in your business as possible.

Good luck with marketing your products and services.

How to Implement Proven Techniques Into Your Email Marketing Strategy

Many internet marketers fail to implement an effective email marketing strategy because they neglect the act of formulating an opt-in list of prospects to market to.

Instead of using an email direct marketing tool through a trustworthy email marketing system to enable website visitors to sign up for further correspondence, they purchase a list of email addresses to market to.

The result of purchasing lists is sending SPAM, becoming an annoyance and wasting your marketing dollars by sending messages to uninterested people.

On the other hand, by building an opt-in list, you will be marketing to warm prospects that are interested in what you have to offer and have taken the step to ensure further communication.

In order for marketing through email to work for you, there are three concepts that you have to stick to…

Market only to your opt-in list
Send useful messages rather than sales letters
Be consistent in sending your email messages.
Here are some tried and true email marketing strategies for your marketing campaign…
Offer a free online course to encourage website visitors to sign up for further communications.
Set your online course up to be delivered by autoresponder with one lesson a week for the next 10 weeks in order to take advantage of the leads when they are hot.
Use the online course to introduce your prospects to your products or services, to introduce them to your affiliate products and services, and to direct them back to your website.
Formulate a useful ezine or newsletter to be delivered to your prospects consistently (monthly is recommended).
Promote your products and services through your newsletter as well as providing useful news.
Information in the newsletter should direct readers back to your website.
By combining these techniques into your email strategy you will experience the following benefits…
You will be marketing to warm prospects.
You will stay in touch with your customers and prospects.
By offering useful information you will build your creditability and become a trustworthy resource for your website visitors.
You will have the opportunity to advertise sales and specials to your target market.
You will have more repeat customers.
You are likely to increase the amount of referrals.
Email marketing to opt-in prospects is an excellent, cost-effective way for internet marketers to build their client base. It encourages revisits to your website which increases the opportunities for sales and profitability.

What is Direct Marketing?

Direct marketing can be used to build businesses online and out in the real world. People from all over the world are getting in on this form of marketing. Salaries are high, and the business is good.Anyone can become a direct marketer that seeks to earn money and has a real need to be someone successful in life. Due to the economy, the business of direct marketing is growing. You do not need any special type of experience to pursue this kind of lifestyle. All you need is to be willing to learn.There are several different ways that a person can directly market their products. Compiled below is a list of several different definitions of direct marketing, and the various techniques that can be used.1. Direct marketing can sometimes be a means of attempting to sell a product by approaching a potential buyer with the product. The buyer could be a friend, co-worker, business, or family member. This form of marketing can be used on anyone, and what is so wonderful is that it is always used to everyone\’s advantage.2. Another method of direct marketing is by use of a telephone. It is important that the concept is understood before such a sales method is used. This type of marketing involves targeting certain individuals that are likely to buy the product. For example, beach supplies might be sold over the phone by the sales person targeting an area where beach supply sales are usually high.3. Using a blog or website is another great way to use this form of marketing. You can market your products on your blog or website by attracting traffic to your site that is interested in your product.4. Using email lists can help direct marketers also target certain demographics more effectively. All they have to do is sign up to an email listing service, get certain people\’s email addresses, and send them information about their products.Direct marketing is a very great way to go about selling and advertising your products. The best thing about it is that you are sure to make a sell, especially if you know the type of people that are going to buy your product. You certainly will not be able to sell maternity clothes to a bunch of men, that is why you seek out a demographic and aim for your specific target. By using this particular method of marketing, you are also helping people find things that they are most interested in buying.Some people will rant that this type of marketing is just a trick that sales people use to persuade others into buying their products. They are completely wrong. The reason why is because if someone loves candles, and they have a history of buying them, then there is also a good chance that they will continue to buy them in the future. This is where the direct marketer comes in. This method of marketing is useful and very much needed in the sales industry. All in all, direct marketing is one of the most positive and effective ways to present and sell a product.