Postcard Marketing For Beginners

Postcard marketing is something that a lot of business owners don’t use, and that they don’t intend on using anytime soon. But this form of marketing is a great way to boost your sales and profits, and to turn your business around in a hurry. Don’t agree with me? Have you ever tried postcard marketing before? If you said “no”, then I think you should give this article your undivided attention.

Postcards are good because they’re cheaper than a typical direct mail package, and you don’t have to worry about getting them opened – because they’re already open. On one side of your post card, you will want to have a picture of yourself and a “warm message” or a “warm greeting” – that will get your prospect’s attention. Then on the back of your card, you want to include your offer.

Unless you’re sending out a postcard to your previous customers and clients, and they all live in your city, you probably won’t want to try to close the sale via your postcard. But if you collected a list from something like the SRDS, it’s probably in your best interest to just generate a lead, and then follow up on them with your complete sales presentation.

One great way to get the attention of your prospect is to customize their name on the postcard. This will take some additional bit of work… it’s something like “bells and whistles”, but it’s extremely effective. In the online marketing world, customizing a person’s name on a sales letter or email can be easily done. But in the offline world, it takes a few more hours out of the day to customize a good postcard.

So what can you do with a postcard? Well you can do a lot actually. You can substitute it for an entire direct mail piece, and send it off to the masses. Plus they cost a lot less than a traditional direct mail piece. Postcards can do wonders for your business – I can’t even express how effective they are.

If you’re planning on using postcards to mail out 1000 to 5000 pieces at a time, you will find that a lot of people will take you up on your offer. You probably will want to generate a lead like I said above, and then follow up on them with your sales letter. I still use postcards till this day and I love the way that it improves my business.

Any business can use postcards, so if you’re thinking that it’s not for you – think again. You can use it, and you can use it with tremendous effectiveness. But before you get all excited and start mailing out thousands of postcards, you probably will want to get some background knowledge about direct mail in general. This will prep you and give you tips on how to conduct a direct mail campaign that brings in herds of new customers your way.

Postcards are cheap to buy also. There are a ton of websites that offer postcards, so you have no shortage of them. You could probably go to eBay and find great deals on postcards also. No matter where you go, these sources will be available for you.

Use these tips to run a postcard marketing campaign that works now, and far into the future.

Good luck with using this form of marketing in your business today.