How to Implement Proven Techniques Into Your Email Marketing Strategy

Many internet marketers fail to implement an effective email marketing strategy because they neglect the act of formulating an opt-in list of prospects to market to.

Instead of using an email direct marketing tool through a trustworthy email marketing system to enable website visitors to sign up for further correspondence, they purchase a list of email addresses to market to.

The result of purchasing lists is sending SPAM, becoming an annoyance and wasting your marketing dollars by sending messages to uninterested people.

On the other hand, by building an opt-in list, you will be marketing to warm prospects that are interested in what you have to offer and have taken the step to ensure further communication.

In order for marketing through email to work for you, there are three concepts that you have to stick to…

Market only to your opt-in list
Send useful messages rather than sales letters
Be consistent in sending your email messages.
Here are some tried and true email marketing strategies for your marketing campaign…
Offer a free online course to encourage website visitors to sign up for further communications.
Set your online course up to be delivered by autoresponder with one lesson a week for the next 10 weeks in order to take advantage of the leads when they are hot.
Use the online course to introduce your prospects to your products or services, to introduce them to your affiliate products and services, and to direct them back to your website.
Formulate a useful ezine or newsletter to be delivered to your prospects consistently (monthly is recommended).
Promote your products and services through your newsletter as well as providing useful news.
Information in the newsletter should direct readers back to your website.
By combining these techniques into your email strategy you will experience the following benefits…
You will be marketing to warm prospects.
You will stay in touch with your customers and prospects.
By offering useful information you will build your creditability and become a trustworthy resource for your website visitors.
You will have the opportunity to advertise sales and specials to your target market.
You will have more repeat customers.
You are likely to increase the amount of referrals.
Email marketing to opt-in prospects is an excellent, cost-effective way for internet marketers to build their client base. It encourages revisits to your website which increases the opportunities for sales and profitability.