How to Implement Offline Direct Mail Marketing Campaign For Lead Generation & Direct Response Sales

A large portion of offline direct mail marketing campaign successes largely depends in the preparation of your offer. You must spend time planning your direct mail marketing campaign otherwise it could be a very expensive mistake . Here are a few things you can do to help you ensure your direct mail, offline marketing campaigns win every time.

Steps for creating an offline direct mail marketing campaign:

To start, define your expected outcomes and objectives. What kind of response are you expecting and what did you base your estimated conversions on? Then you need to determine your budget, resources and time lines. Next decide what type of direct mail marketing campaign will be most effective for your product or service.

Here are some suggestions for offline – online direct mail marketing pieces:

  • Post Cards: postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full blown direct mail packages or sales letters, and they are great for generating leads.
  • Classified Ads: This is something everyone should be testing in one form or another. It’s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds.
  • TV and Radio Markets are hotter than ever: National TV and radio spots may be too expensive for you…but there are TONS of local spots waiting to get filled for incredibly cheap prices!
  • Dimensional Mailers: Samples, CD’s and more…
  • Newspaper ads: You can have catchy and bold advertisements printed in newspapers and magazines. Writing just the name of the website can create the desired curiosity to find out more about you.

Each direct marketing piece is used for different purposes and offers. Choose the option that best suits your needs (price, layout, effectiveness, etc). Next you will need to find a mailing list. How you will mail it. How to track your leads also follow up with your leads and convert them to buyers.

Last step of your offline direct response marketing campaign

The most critical step to your successful direct mail marketing is your follow up. This is where most people drop the ball. It is quite easy to do but it requires some preparation. Stay tune for future posts on offline direct marketing follow up tactics.