A Copywriter’s Rant: When Stupidity Is Punished By Death (You Can Stop Marketing Stupidity Now!)

A number of years ago a long time friend made the comment to me that what he loved about Dungeons and Dragons was that “Players were punished for their stupidity with death”

Generally he was right. He believed life wasn’t like that but I will say that in the marketing world non-response to a promotion makes you feel pretty hollow inside and especially in the early days when you aren’t used to it, it makes you wish you were dead.

Now there is an upside to this direct reward and punishment. You know what works and what doesn’t work.

This means that if you are willing to take a hint then you can test your way to success. However, often times there can be some internal emotional coping required. After all you have probably slaved away at getting to where you are today and the market not responding is very painful.

There is how I would prevent myself from feeling stupid.

Stupidity Preventer #1 Be set up to test

Testing is the cure. If you have two different test panels set up one will perform at a different level to the other. This all but guarantees that you will have one control. Your marketing isn’t win lose. It is set up for gradual improvement. ‘A’ beat ‘B’ that means that now I have to find ways to make ‘A’ better while at the same time coming up with ‘C’ in order to beat ‘A.’

This gradual improvement is life changing because every improvement made gets locked in and there will be future payoffs. It’s an amazingly good feeling to see it happening.

Stupidity Preventer #2 Bring in fresh eyes.

Fresh eyes are pivotal to avoiding doing stupid things. That is why I am in a mastermind group. I’ve had them shoot down some of my stupid ideas point blank. It has saved me money and more importantly it has saved me time. Time is the most precious resource in the world and we don’t have time to be making stupid mistakes.

I work with clients at a project’s inception in order to help them to avoid making stupid mistakes. It’s one of the big dangers of being a copywriter. A client thinks they know what they need and they order their copy like they are ordering their pizza.

Then low and behold, despite the copy being okay, good or even great, they don’t get the results that they want. Copy doesn’t operate in a vacuum. It operates as part of a marketing system. Fresh eyes on all aspects of marketing is vital to avoiding stupid mistakes.

Multi Level Marketing Companies – Do They Really Work? Secret Revealed

Are you investigating MLM companies? Are you wondering do they really work? Maybe you’ve heard a lot of negative things about multi level marketing companies. Well to tell you the truth a large amount of those stories may be true. You see multi level marketing companies have been around for a long time and they no longer are effective. Now they are not scams, but almost all of them lack the training necessary to be successful and produce the income you a looking for.

Most multi level marketing companies are going to train you to buy leads, bother friends and family to join your business, hand out flyer’s, do cold calls and more that are just flat out not effective and are not what most people were expecting to be doing. One of the reasons most people join multi level marketing is to have more time freedom. Well you definitely can’t have that why you are calling people all day, handing out flyer’s, etc.

That is not the only reason people join multi level marketing companies. They also want more money. What most people don’t know is that the way multi level marketing companies compensation plan are set you do a lot of work for little pay. To make money you need a small army of people in your downline and with the lack of training you get, it is almost impossible to build a downline of 4,000 people to achieve the incomes you read about. This is exactly why people in multi level marketing companies spend more than they make and for the people that do build a small army they are very discouraged by tiny checks. These are reasons why it wouldn’t be a smart decision to join a MLM company.

What you want to look for is the new Internet business model called top tier direct marketing. In top tier direct marketing you don’t have to have an army of 4,000 people to get paid. You don’t have to wait for a monthly check to come, you get paid right away when you make a sell or get a new member. Also most top tier direct marketing companies have the Internet training you need to be successful that multi level marketing companies don’t. Also your product is very important but that is another article. Just make sure your product or service is not something someone can found in a store, a mall or the phone book. An also make sure it is rare, in high demand and is something that people would pay for even if there was no business opportunity tied to it.

So there you have it. The answer to the question, does multi level marketing companies really work and will they create the lifestyle I desire. I’ve been in a few myself at the beginning of my career and found out the hard way. I sincerely hope you received value from this article. Take care and take action.

Omari Taylor is a expert Internet Marketer who is now working with Network Marketing multi-millionaire Jay Kubassek. He loves helping entrepreneurs grow and thrive large scale businesses working from home. He would love to help you!

A Review of Mortgage Marketing

Every business benefits from marketing and the mortgage industry has long known this fact. Mortgage companies actively participate in marketing campaigns through the use of seminars, press releases, advertisements in the media, cold calling, various lead generation tactics and by word of mouth (WOM).

The internet is widely used in mortgage marketing, most notably through the use of a mortgage website. Mortgage companies can take many different approaches to marketing, ranging from advertising early mortgage approvals, short-term loan processing, low interest rates, or bad credit mortgages.

Mortgage marketing is probably most commonly done via telemarketing. Telemarketers are employed which call people from a random list. If the person contacted is interested in a mortgage, the lead is send on to the mortgage company itself. Using what is called a hot transfer method, a call can be transferred directly to a representative of the mortgage company.

Mortgage marketing services can take many forms. Many mortgage firms hold seminars for a select group of people who are most usually real estate agents and prospective home buyers. The mortgage companies will put on a series of presentations wherein they provide an incentive for people who purchase their mortgages on the spot or within a limited number of days. This method is quite effective but of course it can only be used periodically.

Professional mortgage brokers play an important role in the world of mortgage marketing. Since banks cannot address or accept problem loans themselves in a direct manner, they allow the brokers to do the job for them. Banks maintain friendly relationships with mortgage brokers as they are their best source for marketing mortgages. The brokers take on the task of initiating and processing the loan before they turn it over to the bank. Most brokers are capable and trained to deal with all types of loans, including government mortgages. It is estimated that fifty percent of all mortgages are initiated through mortgage brokers.

Home buyers are turning to the internet more and more these days and using mortgage websites. There are many benefits to borrowers who choose use a mortgage website. The borrower gets a very quick response using the website compared to what they would get by contacting a bank directly. These websites give the customer multiple interest rate quotes from which they can review and compare rates, fees and the pros and cons of each offer.

Caitlina Fuller is a freelance writer. Professional mortgage brokers play an important role in the world of mortgage marketing. Since banks cannot address or accept problem loans themselves in a direct manner, they allow the brokers to do the job for them. Home buyers are turning to the internet more and more these days and using mortgage website.