Organizing Your Office For Your Network Marketing Business

Have you ever looked at your office space and wondered how to organize everything you’ve collected? Or have you looked at your space and thought there is just not enough room for all the information, demo products, samples and resources you have?

I have moved ten times since starting my network marketing business, which means I’ve had ten different office spaces. I’ve also been involved in network marketing since 1983 and my office today is very similar to my office back then.

You’ll need a place for books. I have an awesome collection of books. Some are in a bookcase in our living room, some are in a bookcase in my bedroom and some are in a bookcase in the garage.

The books I keep closest to my desk are those I’m currently reading or those I use on a very regular basis. Some books contain information that I enjoy quoting and teaching to others. Those are the books I want near my desk.

I also keep product information close to my desk. Product information includes catalogs, information sheets, inventory sheets and any other resource that is product related. If someone wants to know about a product whether it’s a customer or a team member, I want the information close by.

I keep very minimal office supplies near my desk. I have one ream of paper, one box of paper clips, one box of catalog envelopes and one box of pens that sit very near to my desk. All other office supplies are kept in a bookcase in another area of the house.

I do have a land line phone that is cordless and can be nearby. For the most part I use my cell phone for business calls and that is always near me.

Network marketing is a product based business. I want those things that are product focused near my desk. Everything else is secondary.

Since I don’t wish for many items to be near my desk it’s very easy to keep the few items I do want organized.

Try de-cluttering the space around your desk. It’s often easier to be more productive with fewer items to distract you.

How to Implement Offline Direct Mail Marketing Campaign For Lead Generation & Direct Response Sales

A large portion of offline direct mail marketing campaign successes largely depends in the preparation of your offer. You must spend time planning your direct mail marketing campaign otherwise it could be a very expensive mistake . Here are a few things you can do to help you ensure your direct mail, offline marketing campaigns win every time.

Steps for creating an offline direct mail marketing campaign:

To start, define your expected outcomes and objectives. What kind of response are you expecting and what did you base your estimated conversions on? Then you need to determine your budget, resources and time lines. Next decide what type of direct mail marketing campaign will be most effective for your product or service.

Here are some suggestions for offline – online direct mail marketing pieces:

  • Post Cards: postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full blown direct mail packages or sales letters, and they are great for generating leads.
  • Classified Ads: This is something everyone should be testing in one form or another. It’s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds.
  • TV and Radio Markets are hotter than ever: National TV and radio spots may be too expensive for you…but there are TONS of local spots waiting to get filled for incredibly cheap prices!
  • Dimensional Mailers: Samples, CD’s and more…
  • Newspaper ads: You can have catchy and bold advertisements printed in newspapers and magazines. Writing just the name of the website can create the desired curiosity to find out more about you.

Each direct marketing piece is used for different purposes and offers. Choose the option that best suits your needs (price, layout, effectiveness, etc). Next you will need to find a mailing list. How you will mail it. How to track your leads also follow up with your leads and convert them to buyers.

Last step of your offline direct response marketing campaign

The most critical step to your successful direct mail marketing is your follow up. This is where most people drop the ball. It is quite easy to do but it requires some preparation. Stay tune for future posts on offline direct marketing follow up tactics.

How to Implement Proven Techniques Into Your Email Marketing Strategy

Many internet marketers fail to implement an effective email marketing strategy because they neglect the act of formulating an opt-in list of prospects to market to.

Instead of using an email direct marketing tool through a trustworthy email marketing system to enable website visitors to sign up for further correspondence, they purchase a list of email addresses to market to.

The result of purchasing lists is sending SPAM, becoming an annoyance and wasting your marketing dollars by sending messages to uninterested people.

On the other hand, by building an opt-in list, you will be marketing to warm prospects that are interested in what you have to offer and have taken the step to ensure further communication.

In order for marketing through email to work for you, there are three concepts that you have to stick to…

Market only to your opt-in list
Send useful messages rather than sales letters
Be consistent in sending your email messages.
Here are some tried and true email marketing strategies for your marketing campaign…
Offer a free online course to encourage website visitors to sign up for further communications.
Set your online course up to be delivered by autoresponder with one lesson a week for the next 10 weeks in order to take advantage of the leads when they are hot.
Use the online course to introduce your prospects to your products or services, to introduce them to your affiliate products and services, and to direct them back to your website.
Formulate a useful ezine or newsletter to be delivered to your prospects consistently (monthly is recommended).
Promote your products and services through your newsletter as well as providing useful news.
Information in the newsletter should direct readers back to your website.
By combining these techniques into your email strategy you will experience the following benefits…
You will be marketing to warm prospects.
You will stay in touch with your customers and prospects.
By offering useful information you will build your creditability and become a trustworthy resource for your website visitors.
You will have the opportunity to advertise sales and specials to your target market.
You will have more repeat customers.
You are likely to increase the amount of referrals.
Email marketing to opt-in prospects is an excellent, cost-effective way for internet marketers to build their client base. It encourages revisits to your website which increases the opportunities for sales and profitability.