How to Implement Proven Techniques Into Your Email Marketing Strategy

Many internet marketers fail to implement an effective email marketing strategy because they neglect the act of formulating an opt-in list of prospects to market to.

Instead of using an email direct marketing tool through a trustworthy email marketing system to enable website visitors to sign up for further correspondence, they purchase a list of email addresses to market to.

The result of purchasing lists is sending SPAM, becoming an annoyance and wasting your marketing dollars by sending messages to uninterested people.

On the other hand, by building an opt-in list, you will be marketing to warm prospects that are interested in what you have to offer and have taken the step to ensure further communication.

In order for marketing through email to work for you, there are three concepts that you have to stick to…

Market only to your opt-in list
Send useful messages rather than sales letters
Be consistent in sending your email messages.
Here are some tried and true email marketing strategies for your marketing campaign…
Offer a free online course to encourage website visitors to sign up for further communications.
Set your online course up to be delivered by autoresponder with one lesson a week for the next 10 weeks in order to take advantage of the leads when they are hot.
Use the online course to introduce your prospects to your products or services, to introduce them to your affiliate products and services, and to direct them back to your website.
Formulate a useful ezine or newsletter to be delivered to your prospects consistently (monthly is recommended).
Promote your products and services through your newsletter as well as providing useful news.
Information in the newsletter should direct readers back to your website.
By combining these techniques into your email strategy you will experience the following benefits…
You will be marketing to warm prospects.
You will stay in touch with your customers and prospects.
By offering useful information you will build your creditability and become a trustworthy resource for your website visitors.
You will have the opportunity to advertise sales and specials to your target market.
You will have more repeat customers.
You are likely to increase the amount of referrals.
Email marketing to opt-in prospects is an excellent, cost-effective way for internet marketers to build their client base. It encourages revisits to your website which increases the opportunities for sales and profitability.

Top 3 Marketing Techniques

It is every work at home entrepreneur’s nightmare;”How do I market my home based business”The internet can be a very complicated and often daunting place when you are a work-alone entrepreneur, you have no-one to bounce your ideas off and it can be quite an isolated career. This is all the more reason why you want to see your home business succeed! Marketing any business requires knowledge of the consumer. In what ways can you utilize the internet (amongst other means) to find out about your customers and your work at home business? It is this very question that has led to the Top 3 Marketing Techniques (not to be confused with off page SEO) of your home based business.EMAILThe world is moving at a very fast pace, but what medium has stayed the same throughout the years!? Email marketing is still the most potent of viral marketing options when you have something worth marketing! Unlike social networking, emails will only be forwarded; A) To Friends, Family and Colleagues and B) If it is something worth sharing!If you can come up with an email campaign that is content rich, informative and genuinely helpful then you are a fair way along on the road to success with email marketing. There is a 70% greater click through rate with email marketing than any other and who knows…your next publication could be one of the few that make it around the world!SURVEYSIt may not sound like a groundbreaking work at home technique to drive people to your site, but try and think about surveying in all its variations and potential. Ever noticed how the people that stop you in the street make a lasting impression (be it good or bad!) and at the end of the survey, try to sell you something? I know, it’s annoying but it clearly demonstrates the advantage of social compliance. The survey gives an authoritative position and people are more likely to engage, trust and listen to a complete stranger if it is in the guise of a survey. “They care about my opinion…so it must be good!”People like to be listened to and they often aren’t. Using surveys to give the people a voice will credit your home business with a degree of authority in the active community your niche operates within.Now, do this online and you can not only generate a huge interest by offering a small reward for the completed survey from customers and affiliate marketers alike…but you can also drive a significant amount of very targeted, informed and optimistic traffic to your website.Once all is said and done…you will have a nice database of opinions too!DIRECT MAILDirect mail does not have to be boring or as expensive as you think! In light of recent economical turmoil many mailing specialists are offering a very good discount on their ‘own image’ direct mail services for work at home and small businesses. Put simply, a direct mail marketing campaign could end up costing you around the same…if not less…than a ppc campaign with google. Now, bare in mind with a search engine it is fluid…you may not be the choice forever and equally, 6 months down the line who did click the ad will not remember you. A postcard size Direct Mail however, will give your work at home audience more information than a search engine result summary…it can be put to one side for constant reference…and it can quite effectively drive a healthy amount of traffic to your website or home business phone line.A key point to remember is to attract the attention of the reader and not SELL THEM! Selling should be done at the other end be it on the website or over the phone. I for one, purely because I know better, almost always dispose of Direct Mail that sells me something in the blink of eyelid. Direct Mail that gives me an opportunity to find out more and that promises a profession service…almost always gets a read!Why not link all Top 3 Marketing Techniques together in next months marketing campaign!?These marketing techniques have stood the test of time and as such, remain a valid alternative to reach those who you would not normally attract through pay-par-click, on/offline advertisements and social networks.Everyone knows it’s about quality customers…not necessarily quantity (although both would be nice!)…Work at Home

What is Direct Marketing?

Direct marketing can be used to build businesses online and out in the real world. People from all over the world are getting in on this form of marketing. Salaries are high, and the business is good.Anyone can become a direct marketer that seeks to earn money and has a real need to be someone successful in life. Due to the economy, the business of direct marketing is growing. You do not need any special type of experience to pursue this kind of lifestyle. All you need is to be willing to learn.There are several different ways that a person can directly market their products. Compiled below is a list of several different definitions of direct marketing, and the various techniques that can be used.1. Direct marketing can sometimes be a means of attempting to sell a product by approaching a potential buyer with the product. The buyer could be a friend, co-worker, business, or family member. This form of marketing can be used on anyone, and what is so wonderful is that it is always used to everyone\’s advantage.2. Another method of direct marketing is by use of a telephone. It is important that the concept is understood before such a sales method is used. This type of marketing involves targeting certain individuals that are likely to buy the product. For example, beach supplies might be sold over the phone by the sales person targeting an area where beach supply sales are usually high.3. Using a blog or website is another great way to use this form of marketing. You can market your products on your blog or website by attracting traffic to your site that is interested in your product.4. Using email lists can help direct marketers also target certain demographics more effectively. All they have to do is sign up to an email listing service, get certain people\’s email addresses, and send them information about their products.Direct marketing is a very great way to go about selling and advertising your products. The best thing about it is that you are sure to make a sell, especially if you know the type of people that are going to buy your product. You certainly will not be able to sell maternity clothes to a bunch of men, that is why you seek out a demographic and aim for your specific target. By using this particular method of marketing, you are also helping people find things that they are most interested in buying.Some people will rant that this type of marketing is just a trick that sales people use to persuade others into buying their products. They are completely wrong. The reason why is because if someone loves candles, and they have a history of buying them, then there is also a good chance that they will continue to buy them in the future. This is where the direct marketer comes in. This method of marketing is useful and very much needed in the sales industry. All in all, direct marketing is one of the most positive and effective ways to present and sell a product.