Direct Mail Postcard Marketing Tips

Direct mail has been a powerful way to get your message in front of people for many decades. In this article we will take a look at a few direct mail postcard marketing tips.

1. Choose a reputable vendor to print your postcards. If you are working in a business opportunity that suggests a vendor it is probably worth paying a little bit more to them, that it would be to cut corners and find someone yourself.

2. Pay attention to the offer on your postcard. Although you do pay for every square inch of your postcard it needs to be easy to read and feature your offer front and center.

You have a couple of seconds to get someone’s attention and the offer should be what their eyes are drawn to. One good thing about direct mail postcard marketing is you know almost instantly whether you have hit upon a good design or not based on the results it gets.

3. Although email marketing is free direct mail postcard marketing is still fairly inexpensive. Based on this fact you should plan on multiple mailings as people need to see an offer several times before they act on it.

4. Include a link to a landing page where you can capture your prospects contact information and follow up for free for many years to come. You do this by using an autoresponder and it allows you to further promote your product or program to them via their email.

This is several direct mail postcard marketing tips that will help your next campaign be more successful.

What is Direct Marketing?

Direct marketing can be used to build businesses online and out in the real world. People from all over the world are getting in on this form of marketing. Salaries are high, and the business is good.Anyone can become a direct marketer that seeks to earn money and has a real need to be someone successful in life. Due to the economy, the business of direct marketing is growing. You do not need any special type of experience to pursue this kind of lifestyle. All you need is to be willing to learn.There are several different ways that a person can directly market their products. Compiled below is a list of several different definitions of direct marketing, and the various techniques that can be used.1. Direct marketing can sometimes be a means of attempting to sell a product by approaching a potential buyer with the product. The buyer could be a friend, co-worker, business, or family member. This form of marketing can be used on anyone, and what is so wonderful is that it is always used to everyone\’s advantage.2. Another method of direct marketing is by use of a telephone. It is important that the concept is understood before such a sales method is used. This type of marketing involves targeting certain individuals that are likely to buy the product. For example, beach supplies might be sold over the phone by the sales person targeting an area where beach supply sales are usually high.3. Using a blog or website is another great way to use this form of marketing. You can market your products on your blog or website by attracting traffic to your site that is interested in your product.4. Using email lists can help direct marketers also target certain demographics more effectively. All they have to do is sign up to an email listing service, get certain people\’s email addresses, and send them information about their products.Direct marketing is a very great way to go about selling and advertising your products. The best thing about it is that you are sure to make a sell, especially if you know the type of people that are going to buy your product. You certainly will not be able to sell maternity clothes to a bunch of men, that is why you seek out a demographic and aim for your specific target. By using this particular method of marketing, you are also helping people find things that they are most interested in buying.Some people will rant that this type of marketing is just a trick that sales people use to persuade others into buying their products. They are completely wrong. The reason why is because if someone loves candles, and they have a history of buying them, then there is also a good chance that they will continue to buy them in the future. This is where the direct marketer comes in. This method of marketing is useful and very much needed in the sales industry. All in all, direct marketing is one of the most positive and effective ways to present and sell a product.

Are You Making These Three Twitter Marketing Mistakes?

Internet marketers have flocked to Twitter in droves. Twitter offers a unique real time platform for Internet marketers, but many find they are getting poor results. Those poor results are usually from one or all of these three Twitter marketing mistakes.

Mistake 1 – Bombarding Twitter followers with nothing but marketing messages.

Twitter is basically a social network. If all you do is sell, sell, sell you’ll likely get poor results. Think of Twitter as a gathering or party. If you’re like that joke we see in the movies all the time, the life insurance salesman selling people right after he shakes hands with them, you are not going to get your marketing messages heard.

Take the time to get to know people. Why? Because people buy from other people they know, like, and trust. That’s an old sales adage from before there even was an Internet. If all you do is sell without getting to know people first you’ll become a Twitter outcast and no one at all will pay any attention to your Tweets.

Mistake 2 – Sending a spammy auto-follow direct message to all who follow you.

The services that have sprung up around Twitter allow you to send an auto-follow direct message, by email, easily. Many people use this function to send people to an offer page they may have. But there is one problem. You don’t know why the person who just followed you did so. It may be because you tweeted about something personal, because they live near you, or they like the same sports team as you. You can’t assume everyone that follows you might be interested in what you are selling. Get to know them first.

Use the direct messages sparingly. Usually an open @ reply inside Twitter will work for most communication. Save the direct messages for things you discover about your followers as you go along, like responses of a personal nature, solutions you can provide to a follower’s specific problems, and the like.

Mistake 3 – Treating your Twitter account like an email list.

You’ll see big marketing gurus who have 60,000 Twitter followers but only follow a handful. That’s OK if you’re Seth Godin, Joel Comm, or some other well known Internet Marketer who can send an email blast and instantly get hundreds or even thousands of followers. If not, you’re going to have to follow some other people with similar interests.

Use the Twitter search to find people with similar interests. Once you’ve followed some of those people, many will have followed you. Follow some of their followers. Many of them will follow you. Just doing this simple thing repeatedly will build up a group of people who just might actually be interested in what you have to say.

So now you know three reasons your Twitter marketing may be failing. If you avoid these three mistakes, and actually get to know your Twitter followers as people instead of dollar signs you’ll be on your way to understanding how best to use Twitter in your internet marketing.