A Beginner’s Guide to Article Marketing

Article marketing is the act of writing an article and submitting it to article directories, ezines, and other online directories and publishers. By including links back to your own websites or blogs you can generate direct surf through traffic while also building back links to your website that will help to improve search engine rankings for your specific keywords. Writing the most appealing articles, submitting them to search engine friendly directories, and repeating the process on a regular basis can be the recipe for search engine success.

What Is Article Marketing?

All websites have a thirst for high quality, topical content that will be relevant to their readers but not all website owners and promoters are willing or able to create this content as part of their marketing routine. By creating content articles that others can use for their websites you are rewarded with the opportunity to include one or two links back to your own website. As well as receiving a link from the article directory itself, which are often authoritative websites crawled regularly by search engine spiders, you also gain some benefit when other websites publish your article and links on their own site.

Why Do It?

Article marketing offers an effective and inexpensive way of building quality inbound links to a website. You know that the links generated are from contextually relevant pages because you have written the content that is used. Furthermore, by using the most beneficial and SEO friendly directories you can dictate the keywords that are used in the anchor text; a critical component of a strong SEO link. As well as the SEO benefits, you may also find your article published in ezines and newsletters that have a strong, dedicated, and loyal following driving direct traffic to your site.

Choosing Directories

There are literally hundreds of article directories online and choosing the right ones should be considered an integral part of article marketing success. Directories should be SEO friendly so do not use nofollow tags in links or in robot files. They should allow you to use HTML code for your links and they should keep the number of links and advertisements on a page down to a minimum. They should also be crawled by search engines and be considered a strong SEO site in order to offer any real benefit. Alternatively, they should generate a large number of visitors directly through the links in your articles.

Writing Articles

The most popular articles are well written and provide genuinely useful information. Good directories will not accept those that are little more than blatant self promotion and very few will accept articles with more than 2 or possibly 3 links to your website. Ensure that your writing is not only appealing to other website owners but also to their own readership base because this will encourage more website owners to use your articles.

Including Links

Links to your site are typically added to the “Resource” or “About The Author” paragraph. Some directories will allow links in the body of the article and these too offer very good benefit especially in driving traffic directly to your pages. Always try to use those directories that enable you to construct your own HTML link including anchor text because this will give you SEO benefit as well as potential surf through traffic. Always ensure that the link is relevant to the page you’ve written as well as to the page you direct readers too.

Submitting To Article Directories

Having written a useful piece on a relevant topic and having chosen SEO friendly directories you will need to submit the articles for consideration. Most directories use a number of anti-spam measures to ensure that they offer only very good quality articles to publishers. Manual submission of articles is, therefore, advised. While automated software does exist, you will still find that you need to complete a number of aspects of the submission yourself.

Using Article Submission Services

Manual article submission services do exist and can prove a beneficial method of building links and generating traffic especially if you do not have the time or resources to write and submit a large number of articles. Try to see a good portfolio of articles that have been written by the service and always ensure they offer a manual and ethical submission service.

Are You Making These Three Twitter Marketing Mistakes?

Internet marketers have flocked to Twitter in droves. Twitter offers a unique real time platform for Internet marketers, but many find they are getting poor results. Those poor results are usually from one or all of these three Twitter marketing mistakes.

Mistake 1 – Bombarding Twitter followers with nothing but marketing messages.

Twitter is basically a social network. If all you do is sell, sell, sell you’ll likely get poor results. Think of Twitter as a gathering or party. If you’re like that joke we see in the movies all the time, the life insurance salesman selling people right after he shakes hands with them, you are not going to get your marketing messages heard.

Take the time to get to know people. Why? Because people buy from other people they know, like, and trust. That’s an old sales adage from before there even was an Internet. If all you do is sell without getting to know people first you’ll become a Twitter outcast and no one at all will pay any attention to your Tweets.

Mistake 2 – Sending a spammy auto-follow direct message to all who follow you.

The services that have sprung up around Twitter allow you to send an auto-follow direct message, by email, easily. Many people use this function to send people to an offer page they may have. But there is one problem. You don’t know why the person who just followed you did so. It may be because you tweeted about something personal, because they live near you, or they like the same sports team as you. You can’t assume everyone that follows you might be interested in what you are selling. Get to know them first.

Use the direct messages sparingly. Usually an open @ reply inside Twitter will work for most communication. Save the direct messages for things you discover about your followers as you go along, like responses of a personal nature, solutions you can provide to a follower’s specific problems, and the like.

Mistake 3 – Treating your Twitter account like an email list.

You’ll see big marketing gurus who have 60,000 Twitter followers but only follow a handful. That’s OK if you’re Seth Godin, Joel Comm, or some other well known Internet Marketer who can send an email blast and instantly get hundreds or even thousands of followers. If not, you’re going to have to follow some other people with similar interests.

Use the Twitter search to find people with similar interests. Once you’ve followed some of those people, many will have followed you. Follow some of their followers. Many of them will follow you. Just doing this simple thing repeatedly will build up a group of people who just might actually be interested in what you have to say.

So now you know three reasons your Twitter marketing may be failing. If you avoid these three mistakes, and actually get to know your Twitter followers as people instead of dollar signs you’ll be on your way to understanding how best to use Twitter in your internet marketing.

What is Direct Marketing?

Direct marketing can be used to build businesses online and out in the real world. People from all over the world are getting in on this form of marketing. Salaries are high, and the business is good.Anyone can become a direct marketer that seeks to earn money and has a real need to be someone successful in life. Due to the economy, the business of direct marketing is growing. You do not need any special type of experience to pursue this kind of lifestyle. All you need is to be willing to learn.There are several different ways that a person can directly market their products. Compiled below is a list of several different definitions of direct marketing, and the various techniques that can be used.1. Direct marketing can sometimes be a means of attempting to sell a product by approaching a potential buyer with the product. The buyer could be a friend, co-worker, business, or family member. This form of marketing can be used on anyone, and what is so wonderful is that it is always used to everyone\’s advantage.2. Another method of direct marketing is by use of a telephone. It is important that the concept is understood before such a sales method is used. This type of marketing involves targeting certain individuals that are likely to buy the product. For example, beach supplies might be sold over the phone by the sales person targeting an area where beach supply sales are usually high.3. Using a blog or website is another great way to use this form of marketing. You can market your products on your blog or website by attracting traffic to your site that is interested in your product.4. Using email lists can help direct marketers also target certain demographics more effectively. All they have to do is sign up to an email listing service, get certain people\’s email addresses, and send them information about their products.Direct marketing is a very great way to go about selling and advertising your products. The best thing about it is that you are sure to make a sell, especially if you know the type of people that are going to buy your product. You certainly will not be able to sell maternity clothes to a bunch of men, that is why you seek out a demographic and aim for your specific target. By using this particular method of marketing, you are also helping people find things that they are most interested in buying.Some people will rant that this type of marketing is just a trick that sales people use to persuade others into buying their products. They are completely wrong. The reason why is because if someone loves candles, and they have a history of buying them, then there is also a good chance that they will continue to buy them in the future. This is where the direct marketer comes in. This method of marketing is useful and very much needed in the sales industry. All in all, direct marketing is one of the most positive and effective ways to present and sell a product.