liqueurs always sweet?

However, there is more to it than that. For example, liqueurs often have fruit flavors added (such as fruit liqueurs like strawberry or raspberry liqueur), which also makes them taste sweeter. In addition, different types of sugars can be used such as brown sugar or cane syrup instead of regular white sugar. Another thing about sweetness relates to the actual process of making a liqueur; many times, during fermentation, a small amount of sugar will naturally form on the surface and this acts as a natural preservative against bacteria growth, so fermenting liqueurs longer than usual is never a bad idea.

In order to gain this sweet taste, liqueurs usually contain such ingredients as fruit, chocolate, cream and other ingredients. The overall purpose of liqueurs is to give the drinker a sweet flavor, there are not many alcoholic beverages that taste very sweet on their own. When people think about liqueurs, they generally know that they need to accept sweet tasting beverage, such as the very sweet passionfruit liqueur.

Even though liqueurs are sweet, it doesn’t mean that they cannot be mixed with other ingredients to make great cocktails. There is no reason why you can’t use them as components of many different dishes too; there are several ways people have used this type of liquor in the past and plenty more possibilities for future recipes. Just remember how much sugar is included when making your next recipe using a liqueur!

What are the top 5 surf brands in the world?

It seems like surfing has checked all the marks to be called an activity that is considered a timeless classic.

Even today, surfing still remains relevant, all thanks to the companies that pioneered the modern-day surfing scene way back in the late 1960s onwards. Today some of those OG brands are still operating and innovating, making the surfing scene much more exciting each year.

These brands that define surfing today needs to get a highlight in a paragraph or two to briefly showcase their origins, their mission, their passion, their innovations, and their continued dedication to improve surfing for all the surfers around the world. Here are the top 5 surf brands in the world.

Hurley

In the recent years, Hurley has become a force to be reckoned with in the surfing industry. They are sponsors of some of the world’s biggest surfers such as Filipe Toledo, Kai Lenny, Carissa Moore, and Koa Smith. These athletes dominate the world’s championships. Hurley was started by Bob Hurly in Costa Mesa, California in 1979, and was originally known for their surfboards. They only starting selling clothing and surf apparel in 1999.

Rip Curl

Created by Doug Warbrick and Brian Singer in 1969 at Torquay, Victoria, Australia, this brand has become an internationally recognized surfing brand. They sell surf products including board shorts, wetsuits, swimwear, and other surf gears and apparel. Also sponsoring some of the world’s best surfers, this brand isn’t looking to stop its momentum anytime soon.

Billabong

One of the most respected brands in surfing is Billabong. This company started in 1973 in Australia’s Gold Coast. The company got its roots from selling durable board shorts, expanding and exporting to other countries in the later years. Now, Billabong is a proud owner of other surfing brands and still keeps on pumping out high-quality products to surfers all around the world. Men aren’t the only targets of Billabong products. There are Billabong women’s products too, fit for the growing population of female surfers in the world.

O’Neill

Setting its goals in pushing the limits of surf and innovation, O’Neill has secured itself a spot in the top ten brands in the world. They can be credited with the latest innovations in surfing gear like the neoprene wetsuit, rash guard, board leash, and stitch-less board shorts. It’s one of the original American surf brands, but also has its eyes set producing snow and lifestyle apparel.

Volcom

A skate, snow, surf, and lifestyle brand, Volcom started in 1991. Although they are relatively newer in the industry compared to the other surf brands on this list, they aren’t to be treated lightly. Volcom wants to stay true to its uniqueness and brand credibility, hence they refuse to get bought by other companies. They want to prove their success with their own two feet. And they are absolutely doing it. With high-quality women products able to go on par with billabong women’s wear, they are enjoying a success well-earned.

SEO helping the Ecommerce Industry

SEO for ecommerce websites can be used to increase rankings on search engines like Google and Bing, generate traffic back to your site, and convert more visitors into customers. The benefits of having a strong SEO strategy are many and include increased visibility through higher rankings on search engines which leads to more organic traffic, better conversion rates with less paid advertising expenses, and increased customer loyalty by providing top-notch customer service.

Ecommerce businesses are classified as those businesses that are entirely run online. These businesses are usually based on the sale of products or services over the internet, but do not have a physical store where customers can visit to make purchases in person. Ecommerce business owners that want their brand to be visible need strong SEO strategies in place for this purpose, and need to partner with a consultant who will provide them with effective eCommerce SEO services.

There are many benefits to having an SEO strategy, which is why more and more ecommerce entrepreneurs are starting to adopt them into their marketing plans. The increased traffic through organic rankings helps improve sales conversion rates, since you will generate more targeted visitors with relevant search queries who intend on making a purchase from your website instead of just visiting it out of curiosity like non-targeted visitors would do otherwise. Those companies without any form of SEO strategy may be left behind in this fast-paced industry, especially if their competitors are doing it right.

One of the most common SEO strategies used by ecommerce businesses is creating product pages with optimized titles, descriptions and images. These are important elements in getting your products ranked higher in search results since they have a direct impact on how well you rank for certain keywords, based on what’s being displayed to Google when crawling through these webpages. You can also include relevant keywords throughout the page that will help give context to potential visitors who use them during their research phase before actually making an online purchase from one of your competitors instead. If done correctly, this method alone should be enough to increase organic traffic considerably within a short period of time after having implemented it into your content marketing strategy properly.

SEO is the most important factor in the success of an ecommerce store.

SEO may be the factor that makes or breaks an ecommerce business. This is because of the sheer amount of competition there is online. There are many people who have products similar to yours, so it’s important that you have a way to stand out from your competitors and gain more organic traffic by attracting visitors with keywords that they may be using during their research phase before actually making an online purchase.

SEO for ecommerce businesses can help improve rankings on search engines through high-quality content generation, which will raise awareness of your brand name amongst consumers. This will increase conversion rates as well because once Google sees how engaged users are when visiting your website or landing page, this signals Google’s algorithm to rank you higher in the SERPs (search engine results pages).

The goal of SEO is to have your website rank higher on Google and other search engines. Ranking in top positions in search engine results pages can help an eCommerce business to thrive because the increase in traffic will also result in an increased revenue.

eCommerce SEO services and strategies used to assist ecommerce businesses to gain higher rankings on search engine include:

Optimizing website URLs and creating high quality content to be indexed by search engines.
Using keywords in product titles, descriptions and metadata tags on your ecommerce site to help with SEO efforts. This is what comes up when people look for products that you sell via a Google Search. Users will click the link from the SERPs if they are interested in buying it through your online store or not.
Ensuring consumers have an excellent mobile experience as more customers shop using their smartphones for convenience purposes.

SEO is a process and it takes time, effort and patience to see results. If you need help with any of these things, there are many digital marketing agencies that offer services for both small businesses and large corporations. These agencies and consultants offer highly effective eCommerce strategies that can help you reach your goals in no time at all, since they are well versed in all areas concerning SEO for eCommerce websites.

Direct Sales Success – Holiday Season Begins NOW

It’s not often I write about booking, selling and recruiting, as there are plenty of Direct Sales trainers that speak on the core elements of our business. However, as a consultant in the trenches, I must chime in about taking advantage of the biggest selling season of our year.

And it begins NOW.

One of my mentors told me that the biggest mistake we make in sales is selling “in the month for the month”. In essence, we’re skating on thin ice in our business because we’re focused on the “now” rather than planning ahead.

Direct sales coach (and also a good friend), Julie Anne Jones, made a post on her blog about getting back to business once the kids are in school. It touched a nerve with me. If you’re just now “getting started”, you’ll have to play a lot of catch up just to get your business on solid ground in time for the holidays.

If that’s the boat you’re in, here are a few tips to get you moving forward faster:

1. Get clear on your objectives. Think about what you want your holiday earnings to look like now. And as Julie said in her previous post, make a plan. So often, we get cloudy on the execution because we weren’t clear on our goals and didn’t make a suitable plan. Plan for the vacation, the new TV, the gifts for the kids – and know how many parties you need between now and then to make that happen.

2. Know your benchmarks. What’s your average show sales? What’s the average ticket per customer? How many bookings do you average per show? If you don’t know those numbers, you can’t begin to plan. Benchmark your last 6 months versus the same time period last year. For some, their averages are slipping due to local economic issues (or other issues), but for others, because competition is waning, their numbers are on the rise.

3. Commit to “a little more” than before. Getting more than you’ve had before means being willing to do things differently. Are you reaching out to new markets, spending more time creating an online marketing strategy, or making more cold calls? What are you doing above and beyond the norm to drum up new, additional business to front load your calendar?

4. Sell into next quarter. I know several consultants that are booked 90 days (or more) in advance. Yes, it’s totally possible. For my business, I rarely have a client that can book in the next two weeks because of their own scheduling conflicts. I don’t fight it. I book 4-5 weeks out and coach my hostesses, using incentives to help them keep their originally scheduled date.

If you’ve already got a full calendar, good for you. Here are some tips to make November and December your best months ever:

1. Plan a special promotion at Thanksgiving. Each year, when other people are expecting/sending Christmas cards, I’ve already touched my most valued (top 20%) hosts and customers with a Thanksgiving card. Make a memorable connection, include a special offer, and follow up with a quick phone call to see if they’re able to order or book to add to your holiday sales. It’s a unique and different way to provide value and generate business.

2. Start approaching businesses and school offices now. Many times they’re already planning their holiday gift purchases, and if you wait until November, they’ve already made up their minds. Be proactive in contacting commercial customers – sometimes they have a huge lead time for approvals on orders and holiday gifts.

3. Remember to give plenty of advanced notice on all your parties. Consider sending invitations a week earlier than normal, and follow up with a phone call. It’s a little extra work, but the payoff is tremendous.

4. Start your VIP/customer appreciation programs now – when spending is high. This encourages repeat business throughout the year – even after the holidays. They’ll already have a few stamps on their VIP cards, so they’ll be eager to get them filled!

Don’t feel compelled to do all of these strategies, just pick a few and see the improvement from last year. The important thing is to be clear, focused and take new action toward attaining your goals. I’ve had consultants on my team sell thousands more in fall just using a handful of these tips.